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YES FM, digital music service for all listeners

17-03-2014

YES fm is a music streaming service that adapts to the user's tastes. Top features include Click & Go, the customization of playlists and content, and recommendations from experts.

PRISA Radio, with a long and successful track record, knowledge and leadership in music radio, is launching a new online music platform for the Spanish market, available on both mobile devices and the internet. YES fm is aimed at helping users to broaden their current experience of music and allows them to decide how, when and where they want to listen to the music of their choice.

 YES fm offers a user-friendly and customizable smart music service, enhanced by the presence of expert programmers, "Stars", in different genres and formats and in their own content, who are active throughout the platform. YES fm is a service that seeks to recommend, reveal and expose users to the hottest trends in the music world. When users register, they can create their own profile as well as follow others, and the service subsequently tracks and learns from their music listening habits by recommending other playlists, songs and artists. Social features allow users to share their content both within and outside YES fm, to follow a "star " or learn more about an artist they have selected as a favorite.

 YES fm is for all listeners: for those who are new to streaming services, as well as those with experience of such services and who now want to participate more and feel a sense of community. YES fm is service that embraces pop and rock, national and international artists, as well as jazz, urban and classical music. It’s a “made in Spain” service and is specifically designed for the Spanish market.

 YES fm’s main feature is playlists, called 'stations'. Users can filter by genre and theme or find music via the search engine. Most such playlists are designed by the YES fm content team, while others are created by the "stars", drawn up by both experts and professionals from specialized stations such as 40 Principales and Cadena Dial, which as well as their traditional FM broadcasts also offer more segmented stations. To further facilitate the user experience, YES fm also offers two basic tools: "Click & Go", which is a search based on chosen style, decade and activity (running, traveling, dancing... ) and 'quick stations', which automatically generates a new station based on the choice of one, two or three artists. With this choice, the system returns a station featuring the chosen artists as well as other related artists. 'The Spy' is another feature offered by the service, and sees a daring reporter discover what celebrities are currently listening to  and then offers their stations to users: artists, sports personalities, writers, journalists... will all be revealing lists of songs they like to listen to. 

With regards to content, YES fm offers news and other editorial services such as artist biographies, song lyrics, some of them due to be rolled out soon. YES FM, owned by PRISA Group, offers news, weather and sports bulletins for users eager to stay connected and up to date, all of which are provided by Cadena SER.

In addition to the powerful free version, YES Free, with unlimited access to all stations (YES, "stars" and customized content) on mobile devices and online, YES fm users can also avail of two subscription models to enrich their music experience (YES Club and YES Premium). YES Club, for just 2.99 euros / month also provides access to all 'stations', without interruptions, better sound quality and the option to download to mobile devices up to two favorite 'stations' (over 6 hours of music ) without data connection. YES Premium, for 9.99 euros, is specially designed for "heavy-users ". With this music-on-demand service, users can choose any song, from any album and enjoy unlimited music in offline mode.

Anytime, anywhere, users can enjoy YES fm through Smartphone and tablet applications compatible with Android and iOS operating systems, as well as via the web interface that can be accessed at www.yes.fm.

 

Department of Communications 

Gran Vía 32, 28013 Madrid, Spain

Tel +34 91 347 77 03

prisaradio.com

 

Access the YES fm Media Room here

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