News

PRISA Media continues to forge ahead with its strategy of digital transformation and the development of new formats with the creation of its new Video division – to be headed by Fran Llorente. The Video division will bring together under one umbrella all those resources that were till now scattered across the Group’s different news titles. Llorente, who will join the organization in the coming weeks, will work in coordination with the editorial directors of the different media, both press and radio, towards the development and expansion of new video content. He’ll also be focusing on ensuring the profitability of all content generated by PRISA's news titles on audiovisual platforms.

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• A recovery in education and advertising plus robust digital performance give a boost to the Group's accounts.
• The third quarter sees PRISA generate revenues of 180 million euros, 27% more than in the same period of 2020.

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• PRISA Media develops REVEAL, a project that seeks to enhance interaction with audiences through AI and big data for a more personalized experience.
• The resulting click-through rate (CTR) of advertising campaigns is up by 111%.
• PRISA Media has embarked on an ambitious digital transformation strategy that is committed to innovative solutions and products, while expanding its reach globally.
  

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• The Group reaffirms its commitment to the United Nations Sustainable Development Goals.
  
• The initiative promotes individual measures aimed at improving the present and future of people and the planet.

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PRISA Media has named Luis Baena as its new Chief Marketing Officer. The appointment reinforces PRISA Media's digital transformation strategy, which is structured around seven transversal platforms all focused on maximizing the value of content and audiences.

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• The group is working toward more agile, collaborative and efficient management, based on synergies between its brands. Digital transformation is a priority for the company’s roadmap

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