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PRISA and Podimo reach strategic agreement to jointly boost the podcast market in Spain, Latin America and hispanic USA


  • The collaboration between both companies initially extends for two years.
  • The objective is to promote joint initiatives for production, distribution and new business models aimed at the world of podcasting in Spain, Latin America and the US Hispanic market.

PRISA Media and Podimo, the leading entertainment audio content platform, have signed a strategic collaboration agreement with the aim of promoting the joint leadership of both companies in the podcast industry in the Spanish-speaking world. The agreement, which extends over two years, includes the development of various commercial and content initiatives aimed at this market in Spain, Latin America and the United States.

In this way, Podimo becomes one of the benchmark partners of PRISA Audio, the transversal platform that integrates all of the Group's non-linear audio content, through the development of new business models, while PRISA will contribute its content, its different brands and its competitive presence in the different markets where it operates, promoting the development of new business models in the world of podcasts.

The collaboration between the two companies includes the non-exclusive distribution by Podimo of open audio subscription content produced by PRISA Media (whose income will be split 50%), as well as the development of various exclusive productions for this platform, such as the co-production of 20 original podcasts created by Podium Studios; the creation of 20 spin-offs of the most popular programs on Cadena SER and Podium Podcast; or the co-production of new audio content with EL PAÍS, also distributed exclusively by Podimo.

In addition, the agreement contemplates the exclusive and advertising-free distribution of the open audio content of PRISA Media (Cadena SER, Podium Podcast, El PAÍS, AS Audio, Caracol, ADN Chile, Los40, among others); and a subscription package between EL PAIS and Podimo to jointly reinforce the value of these services. Finally, the organization of events aimed at promoting the development of this industry, as well as scholarship programs, is planned to promote the growth of the sector in the Spanish markets.

For Carlos Núñez, executive president of PRISA Media, “the agreement is a key step in the Group's commitment to new formats and, specifically, to the world of audio, based on permanent innovation and top-quality content. This strategic collaboration with a partner like Podimo also allows us to make significant progress in consolidating our position in a market, such as the Spanish-speaking one, where PRISA has a clear leadership vocation”.

“Podimo aspires to become the leading audio entertainment app in the Spanish speaking markets worldwide (Spain, Latin America and Hispanic USA). This strategic agreement with PRISA will allow us to speed-up that process by jointly creating best-of-breed audio content in Spanish, as well as to jointly develop new business models to commercialize audio content from media conglomerates via new sales channels. Spanish is the fourth most spoken language in the world after English, Chinese Mandarin and Hindi, spoken by more than 535 million people worldwide. Our strategic partnership with PRISA will imply that Spanish will become one of the fastest growing podcasting listening languages in this decade”, says Morten Strunge, founder and CEO of Podimo.

About Grupo PRISA
PRISA is the leading business group in the creation and distribution of educational, information and entertainment content in the Spanish-speaking markets. Present in 24 countries, PRISA reaches millions of people through its global brands: Santillana, EL PAÍS, LOS40, W Radio or AS. PRISA is one of the leading education and media groups in the Hispanic world due to the high quality of its content and its desire to participate in the digital economy through connectivity and innovation in products and services. Its presence in Brazil and in the US Hispanic market opens up a global market of more than 700 million people.

About Podimo
Founded in 2019, Podimo is a premium audio entertainment subscription service that offers original and exclusive podcasts ad-free, an extensive collection of audiobooks, plus your favorite podcasts from around the world via RSS feeds. Podimo supports storytellers directly through a user-centric revenue share model, distributing subscription fees shared directly to the creators of the content listeners engage with each month. As a full service content production house, the Copenhagen-based service is committed to amplifying important stories from voices that need to be heard - through the funding of independent investigative journalism, partnerships with iHeartMedia, Wondery, Paramount Network España, German audio platform FYEO, influential voices like bestselling crime authors Jo Nesbø and Sebastian Fitzek, and more. With a dedicated focus on local language content, Podimo is currently available in Denmark, Norway, Germany, Spain, and Latin America, expanding to more countries this year.

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