Google CEO Sundar Pichai announced yesterday in Paris that the company will provide 27 million euros to 128 innovation projects to media and organizations from 23 countries. This is the first round of financing for projects by the Digital News Initiative, a strategy that will see Google allocating a fund of 150 million euros to "to spark new thinking and give European news organisations of all sizes the space to try some new things, experiment and innovate in the digital space”.
In Spain, eight organizations have been chosen in this first round as recipients of a total of 2,543,670 euros. PRISA Radio has obtained funding for its project HERTZ, which aims to breach one the biggest barriers to the consumption of audio on the Internet: the difficulty of finding audio content in Spanish. The initiative will initially focus on Cadena SER and then be subsequently rolled out to other broadcasters in the group.
The HERTZ project will use a combination of pioneering big data technologies, natural language processing, biometrics, semantization and labeling for the massive processing of Spanish audio. This initiative has few precedents in the world and is the first of its kind in Spanish.
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