Caracol Radio’s new website is revolutionizing the way people consume radio in Colombia

Caracol Radio, Colombia’s leading broadcaster, has joined the digital transformation of PRISA Radio products to offer listeners a 360º radio experience.

Caracol Radio thus responds to both the needs and demands of contemporary society, particularly those of digital natives. Starting today, Caracol Radio is not only a radio broadcaster but a multi-format and multi-device social media environment that embraces traditional radio, phones, tablets, the online world and social networks. The website seeks to reshape and redefine how people consume radio online, with an improved navigation experience that can be accessed from any mobile device.

Changes include a brand-new design for the website, greater participation and dialogue with users, mobility and virality of content and digital formats for each program.The network's professionals have undergone training in digital skills. This represents an innovative transformation project that offers listeners  a 360º radio experience with regards to Caracol Radio. The site shares a unified style with other websites belonging to PRISA Radio.

Key features of the transformation

The new design facilitates navigation and organizes the news in a simple hierarchy, thereby enhancing visual style and making navigation more intuitive.

Radio becomes something we can see. More audiovisual content, more in-house videos and pictures.

More participation and dialogue with users who in this way become active participants in the stories. What’s more, the user can evaluate the contents offered by the website.

More mobile with "a la carte" services  offering Caracol Radio listeners a range of different audio programs and interviews from all national and local programming. Users can also create their own playlists.

The thematic division allows the contents of Caracol Radio to be organized by theme. Thus, the user will find all the material (main news, related news, audios, videos, photos and opinions) grouped around a common theme.

A new concept of live radio: this is a flexible website that allows live broadcast to take over whenever necessary, thereby offering a complete communication experience.

In constant evolution: the website will adapt to new and changing consumer habits in the world of digital news and information.