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Press Releases tags: News

PRISA Audio: the world's leading producer of audio in Spanish

27-01-2022

  • PRISA Audio is the world leader for non-linear audio production in Spanish with more than 412 million downloads and 800 million listening hours by the end of 2021, just six months after launch.
  • It consolidates its position as the top media streaming company in the Spanish-speaking world and the second worldwide, according to Triton Digital's latest Streaming Metrics Monthly Ranker.
  • In 2021, PRISA Audio topped the weekly rankings of the main audio aggregators in the market, with podcasts such as Nadie sabe nada, Estirando el Chicle, La Corneta, La vida moderna and Agur, ETA.
  • PRISA Audio is set to double production in 2022 in a quantitative and qualitative leap that will enable it to consolidate its position as the global creative gold standard for podcasts in Spanish.
  • PRISA Audio is a PRISA platform that brings together all of the Group's non-linear audio content: El País, AS, Cadena SER, Podium Podcast, Cadena DIAL, Los40, and the Latin American stations W Radio, Caracol Radio and ADN Chile, among others.

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888 candidates to vie for top prizes at the first ever Ondas World Podcast Awards

27-12-2021

  • The jury is set to announce the winners on February 23.  The awards are organized by PRISA Audio and Cadena SER in collaboration with Spotify.
  • The prizes will be handed out at a gala ceremony to be held before summer, at a date and location to be announced.
  • With contenders from more than 15 countries, the success of the event is assured and it’s set to become a key event in the calendar for the podcast sector.

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Fran Llorente is named PRISA Media’s Head of Video

22-11-2021

PRISA Media continues to forge ahead with its strategy of digital transformation and the development of new formats with the creation of its new Video division – to be headed by Fran Llorente. The Video division will bring together under one umbrella all those resources that were till now scattered across the Group’s different news titles. Llorente, who will join the organization in the coming weeks, will work in coordination with the editorial directors of the different media, both press and radio, towards the development and expansion of new video content. He’ll also be focusing on ensuring the profitability of all content generated by PRISA's news titles on audiovisual platforms.

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PRISA Media and the Google News Initiative join forces to drive the digital transformation of marketing campaigns

29-09-2021

  • PRISA Media develops REVEAL, a project that seeks to enhance interaction with audiences through AI and big data for a more personalized experience.
  • The resulting click-through rate (CTR) of advertising campaigns is up by 111%.
  • PRISA Media has embarked on an ambitious digital transformation strategy that is committed to innovative solutions and products, while expanding its reach globally.

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PRISA launches the campaign 'Leave a good mark'

22-09-2021

  • The Group reaffirms its commitment to the United Nations Sustainable Development Goals.
  • The initiative promotes individual measures aimed at improving the present and future of people and the planet.

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PRISA Media presents its new organizational structure

13-09-2021

  • The group is working toward more agile, collaborative and efficient management, based on synergies between its brands. Digital transformation is a priority for the company’s roadmap

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