News tags: News

• PRISA Media and its partners announce the creation of +MAS Audiences, the largest programmatic advertising alliance to target the US Hispanic market. Together they’ll boast an audience of 19 million unique users.
• PRISA Media, Clarín (Argentina), El Comercio (Peru), Milenio/Multimedios (Mexico), and El Tiempo (Colombia) sign a strategic agreement to connect agencies and advertisers with their audiences in the US.

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• The appointment reinforces PRISA Media's commitment to the American market, where the company already leads as the world's top Spanish-language media group.
• Cabrales, who will oversee and coordinate product and business operations throughout the Americas, will combine the position with his post of managing director at Caracol Radio.

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PRISA Media has taken another step forward in its commitment to the US market with the appointment of Juan Varela to lead its operations in the United States. Varela, a professional with wide-ranging experience in the world of digitization and media management, will oversee PRISA Media’s business development and new projects in this key market.

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• Caso 63, Marion Reimers, La esfera, Deforme semanal ideal total, Molo Cebrián and El Terrat are among the 21 winners of the 1st Ondas World Podcast Awards
• The hosts of podcast Estirando el chicle, Carolina Iglesias and Victoria Martín, presented the awards gala.
• The creators of podcast Menudo Cuadro, David Andújar and David Insúa, enlivened proceedings by interviewing guests and winners on the red carpet.
• The ceremony, attended by more than 600 guests, brought together local and regional government dignitaries and business leaders from Malaga, as well as leading figures from the worlds of culture, journalism and the audio and podcast industry.
• Organized by PRISA Audio and Cadena SER, in collaboration with Spotify, these awards have already established themselves as a key event in the calendar for the podcast sector in the Spanish-speaking world.

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PRISA’s Board of Directors has today accepted the resignation, for professional reasons, of the group’s Chief Financial Officer, David Mesonero, and has appointed Pilar Gil as his replacement.

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• Strategic agreement to integrate the streaming services of PRISA Media's spoken-word radio networks into the iHeartRadio catalog.
• iHeartRadio has more than 3 billion downloads and 159 million registered users and is available on more than 250 platforms.
• iHeartMedia reaches 90 percent of Americans each month, offering PRISA Media the opportunity to reach the US Spanish-language market at scale.

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