08. FuTuRE commITmEnTS And chAllEnGES AnuAl REPoRT 2011 Media Capital due to the economic and social crisis in Portugal, 2011, like 2010, will see us working to strengthen the basic Social Responsibility policies of the Group. media capital is constantly seeking new answers to the needs of the market, without losing sight of our strategic business objectives and our relationship with society. media capital intends to continue promoting education and culture actively. Social issues will remain central to the news agenda and, whenever possible, justifiable and necessary, the media group will focus on actions that are considered relevant and necessary to help create a freer and fairer society. Bosque de Internight, Arte 40, or 40 Telethon, among others. continental Radio will sponsor the public square where its headquarters are located to collaborate with the city Government on safety awareness, an issue highly valued by the Argentine public. PRISA TV In its future strategy, digital+ will continue to work to strengthen its lead. To this end, we will offer the market all the latest available technologies and contents (PVR, Vod, hd), provide quality content as well as promote Spanish productions. In terms of social action, PRISA TV is committed to promoting and developing the Project 025 Association by diversifying its sources of income. This initiative runs parallel to the transformation of the association into an Association of Public Interest. At the same time, PRISA TV plans to maintain its agreements with business schools and university departments to promote entrepreneurship among students and facilitate their future integration into the workplace. Another initiative will be launched in 2011 which will see us collaborate with Special Employment centres. 115