04. RESPONSIBLE MANAGEMENT OF HUMAN RESOURCES ANNUAL REPORT 2011 A great team of professionals PRISA had 13,885 employees at the end of 2010. Staff numbers are down by 7.4% as compared to 2009 (14,987) due chiefly to the economic downturn - which has affected advertising revenues - as well as changes in technology, consumer habits and regulations. This situation has obliged the Group to make cutbacks across all the businesses in the sector, including at the Corporate Center. However, thanks to our geographic diversification and the diversification of our revenue sources, coupled with our broad portfolio of businesses, the impact of the crisis has been absorbed and has allowed us to adapt to the circumstances progressively and to avoid drastic staff cutbacks. PRISA Employees 15000 12000 9000 6000 3000 0 13,885 14,987 13,701 2010 2009 2008 PRISA Employees by sex 2010 Men Women 7,335 (53%) 6,550 (47%) 2009 7,799 (52%) 7,188 (48%) 2010 2009 PRISA Employees by geography 2010 Spain International 7,750 (56%) 6,135 (44%) 2009 8,044 (52%) 6,943 (48%) 2010 2009 PRISA Employees by employment category 2010 Qualified technical personnel Middle management Management personnel Other personnel 47% 11% 4% 38% 2009 48% 11% 4% 37% 2010 62 2009