03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 one of which is always a Real Madrid or FC Barcelona match. It also broadcasts two second division matches daily, the Copa del Rey, the new UEFA Europa League and international football games. Canal+ Golf celebrated its first birthday in 2010. Fans were invited to the American, European and Asian tournaments, the four Grand Slams, the Ryder Cup in Wales, the American and European Women’s Tournaments, the Evian Masters, and soon. The first quarter of the year saw the launch of Canal+ Toros, the only channel dedicated to the world of bullfighting. Subscribers can enjoy the biggest bullfighting ferias live, as well as the winter bullfighting seasons from the Americas. That’s more than 130 live shows during the channel’s first year on air, 365 days a year. The Canal+ family has released all the big-screen hits, including blockbusters such as Avatar or Alice in Wonderland, the most successful Spanish productions for years such as Celda 211 and Agora, and films that got people talking such as Inglouri- ous Basterds and A Prophet. The quality of TV series goes from strength to strength. A deal with HBO to exclusively broadcast in Spain all of the U.S. production company’s groundbreaking hit series and top films, such as Martin Scorsese’s Boardwalk Empire or Game of Thrones. means they can only be enjoyed in Spain on Canal+. Our commitment to avant-garde and new trends in audiovisual production have led to the creation of Canal+ Xtra in 2010, a channel that showcases indie and alternative productions and cult series from all genres. Our use of social networks, allows Canal+ Xtra to keep in constant dialogue with our viewers. MEDIA CAPITAL For the sixth year running, Media Capital, through TVI was once again audience-share leader in the free-toview TV sector in Portugal, with audience figures that outperform its competitors in all time slots. It was also the top-ranking Portuguese channel in terms of advertising revenues. 55