06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 For the third year running, PRISA supported Earth Hour 2010 Other caracol Radio initiatives include: the Solidarity campaign, nal Prize for Peace, a joint project with USAID for the disadvantaged, vaccination promotion campaigns, promotion of Afro-colombian culture, and a campaign with FAc to collect christmas gifts. ADn chile has broadcast more than 7,721 statements supporting these goals. moreover the station remains part of the consejo consultivo de América Solidaria (consultative council for American Development). PRISA News Through its Board of Trustees, of which PRISA is a founding member, companies not only provide funds but also participate in decision-making. The newspaper El País collaborates actively with around 14 nGOs and regularly provides newspaper space for social and humanitarian causes. Depending on the relationship with the nGO, these spaces may be free or take the form of advertising at sharply discounted rates. In absolute terms, this discount translated into 1,560,000 euros in 2010, a 27.8% increase on 2009. To this figure must be added the contributions from cinco Días to the Fundación Dehon (Education Foundation) and the advertising spaces cinco Días provides for nGOs, such as the Red cross, manos Unidas, etc. Progresa contributes to development and integration with the Red cross through the donation of the obsolete mobile phones by staff, which are deposited in workplace containers, and collected to promote educational projects. In 2010 the El País Semanal weekly supplement completed the series of reports Witnesses to Horror, in which major photographers and journalists traveled to places that have suffered and are suffering the world’s worst disasters. This was followed in 2011 with an exhibition that will tour the various branches of the Instituto cervantes in Europe. In September, El País gave voice to a generation of young Spanish people, hit by the highest unemployment in Europe, and launched the project Pre-parados, a series of reports on a generation suffering the effects of unemployment and insecurity. Personal stories PRISA Radio The company strives to be perceived as one that is committed to corporate Social Responsibility and this is reflected in its programming and its brands and through content that will foster social transformations among audiences. From our various radio formats, we support initiatives that promote these values. PRISA Radio España staions have given advertising space for socio-cultural activities amounting to € 1,820,000. The 40 Principales Awards in aid of AmREF donated € 145,000 to the Fundación Anar, and cadena Dial’s Solidarity marathon raised €.20,000 for Haiti. Environmental initiatives such as Plántate and Bosques 40 Principales helped the Fundación más Aroles with its reforestation projects around Spain. Other initiatives included the Red cross Gold Stories project, backed by cadena SER’s weekly slot dedicated to volunteering, La Ventana . In Latin America, caracol Radio (colombia) has made more than 100 broadcasts devoted to education and prevention, interacting with the audience to address their concerns in collaboration with the colombian Family Welfare Institute, the ministry of Education and the United nations on programs such as En Familia (caracol Radio), Sex and Love (40 Principales colombia) and the 6am Hoy por Hoy. 96