02. PRISA, A GLOBAL GROUP ANNUAL REPORT 2011 Our commitment to sustainable development has meant we’ve made significant headway in environmentally sound management across all our companies, worldwide. Paper and cardboard, in different formats, is the consumer good used by the group that has most potential environmental impact. We carefully manage the use of paper right across its life cycle: from production to recycling. Our commintment Our commitment to society PRISA has been signed up to the UN Global Compact since 2008. This initiative demonstrates the group’s commitment, in both its operations and general strategies, to the Compact’s ten principles in the areas of human rights, labor, the environment and anti-corruption. In November 2010, the Spanish Network for the UN Global Compact paid tribute to the high level of implementation at PRISA of the Ten Principles that the UN Compact outlines for the advancement and integration of Corporate Social Responsibilty policies in the companies management. Investors, meanwhile, realise that PRISA is a company with responsible practices in terms of sustainability which is why the company has been included in the FTSE4Good since 2008, the international index aimed at measuring the performance of companies that meet globally recognised corporate responsibility standards. Once again, in 2010, PRISA made it on to the index in recognition of its Corporate Social Responsibilty policies in the areas of human rights, labor, the environment and anti-corruption. The study involved 18 countries (Spain, Portugal, Brazil, Argentina, Columbia, Bolivia, Ecuador, Peru, Chile, the US, Puerto Rico, Paraguay, Uruguay, the Dominican Republic, Guatemala, Honduras, El Salvador and Mexico) across all the business units and was aimed at analyzing human resources, relations with stakeholders, social commitment and the environment. Qualitative questionnaires were carried out, as were telephone interviews with a view to learning more about the level of social commitment within PRISA. These findings form the basis for this report and inform all future strategies in the area of corporate social responsibility. Strategic alliances: - Environment. - Social action. - Equality/integration. To extend our influence across the value chain. Content-production strategy: - Identified and uniform across all business units and markets. Internal communication: - With our employees and suppliers. - With our media outlets. - Encourage “ambassadors” for our brands. - Among communications teams of our business units and markets. Awareness campaigns: - Boost our influence as opinion leaders on society. Implement measurement systems in management: - Measure what we’re doing to enable us to improve. To take on a role of leadership in order to promote corporate social responsibility in the media sector. Take advantage of internal resources: - Training. Main achievements Internal audit on corporate social responsibility Every year, PRISA carries out an internal audit to measure the degree of awareness and commitment to corporate social responsibility among our companies; to discover the details of all those initiatives in the area of corporate social responsibility within the Group; and to identify good practice, weaknesses and opportunities in the area of corporate social res-ponsibility and thus develop a framework for future initiatives. Global campaign for awareness against climate change PRISA threw its weight behind the global awareness 19