06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 Another initiative, El País de la Universidad, fostered newspaper reading among more than 50,000 university students in 2010, with more than 2 million copies of the paper distributed. The paper also awarded over 30 scholarships. El País is also active in running special promotions, especially of subjects related to culture and education. In 2010 the paper provided the following pro- motions. In the field of education and training: a Windows course, the Student Encyclopedia, ESO school level textbooks and the Encyclopedia of Animals. In literature: the Pérez-Reverte collection, Great works of thought, Literary gems, Geronimo Stilton. In the field of cinema: Great classics, Weekend movies, David Attenborough documentaries, Science fiction films. In the field of music: cigala Tango, miguel Ríos, camarón. Promotion of the arts and culture From the very outset, PRISA has worked actively to promote the arts, culture and journalism by honoring excellence with some of the world’s most prestigious prizes and awards. In the field of journalism, PRISA holds the Premios Ondas Awards and the Ortega y Gasset Awards for Journalism that pay tribute to the best professionals and productions in radio, television, online, in music and advertising. In the publishing world, PRISA honors literary creativity in Spanish with the Alfaguara Book Prize and the Isabel Polanco International Essay Prize. nels La Sexta and TV3 for their coverage of Formula 1. The International Television award went to cuatro’s 21 days in the mine. Susana Griso (Antena 3) won best presenter award, and Paco Leon (Aida) and natalia Verbeke (Doctor mateo) won for best acting. In music, the big winner was Alejandro Sanz; Shakira, was named best Latin performer, and Raphael received the lifetime achievement award. Ortega y Gasset Awards for Journalism At the twenty-seventh edition of the Ortega y Gasset Awards for Journalism, the newspaper El País recognized the unstinting courage of reporters who strive to tell the truth with independence and rigor. In the category for Best Print Journalism Report, the prize went to El País’ own national newsdesk, headed by José manuel Romero, and the paper’s editorial team in Valencia for their investigative work on the Gürtel case. In the category for Digital Journalism, the prize was awarded to Judith Torrea for her blog ciudad Juárez, en la sombra del narcotráfico (ciudad Juárez, under the shadow of drug trafficking). The Ortega y Gasset Prize for Photojournalism was awarded to the report Somalia en el fin del mundo (Somalia at the end of the world), by the photographer José cendón, published in La Vanguardia’s magazine. The Premios Ondas Awards The 57th edition of the Premios Ondas Awards, awarded by Grupo PRISA through Radio Barcelona, honored a wide and varied group of professional from the worlds of radio and television, who in 2010 were considered to have striven to provide new formats, to have shown a firm commitment to the dissemination of information and to technological innovation. In the radio category, winners included the program Hoy por Hoy, led by carles Francino, the chilean station ADn, honored for its coverage of the earthquake in chile and the rescue of the miners in San Jose, and Onda cero journalist, carlos Herrera. In the TV category, winners included the TVE series Aguila Roja, the canal + broadcasts of the World cup in 3D, comedian Jose mota (TVE) and the TV chan92