06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 Biel Mesquida, Patricio Pron, Juan Cruz, Llucia Ramís and Agustín Fernández Mallo, guest speakers of the III Annual Literary Conversations Forum in Formentor Vivalectura Award. On may 7, as part of the 36th International Book Fair of Buenos Aires, the Vivalectura prizes were awarded. There were 510 entries from all provinces, public and private schools, as well as universities, teacher training institutes, libraries and individuals. This award, sponsored by the Fundación Santillana in Argentina, is an initiative of the ministry of Education of Argentina and the OEI. Latin American Forum on Education. From may 31 to June 2, the sixth edition of this congress under the title Education and new Technologies: pedagogical challenges in the digital world, sponsored by the OEI. Iberoamerican Forum on educational journalism. From September 12 to 15, within the framework of the Ibero-American Education congress in Buenos Aires, the first Iberoamerican Educational Journalism Forum was held, organized by the Jesús de Polanco memorial chair in Iberoamerican studies, the El País-UAm School of Journalism and the OEI, to help establish partnerships between the media and educators to set up a participatory debate in society. BRAZIL Seminar “Aprova Brazil”. The Fundación Santillana in Brazil, in collaboration with the ministries of Education of eleven Brazilian states, held from April 20 to may 15, a series of meetings with around eight thousand public school teachers on teaching and the performance of students in Brazil within the framework of Aprova Brasil (the government’s main instrument for measuring the quality of teaching in basic education in the country). Education in Digital Culture. Santillana and Telefonica’s foundations sponsored, on Friday 20 August, a discussion with experts on the theme Education in digital culture. The meeting, which had the support of OEI, was held in the auditorium of the Bienal del Libro, Sao Paulo, Brazil. Vivaleitura Award. The jury announced the three winning projects of 2010 in a ceremony on Friday november 18 in Brasilia. The Vivaleitura, an award trecognizing projects that promote and encourage reading in Brazil, received over 1,800 entries from all over Brazil in its fifth year. 87