05. DIAloGuE AnD communIcATIon wITh STAkEholDERS AnnuAl REPoRT 2011 of good corporate governance among public companies and which will foster the adoption of measure to streamline communication between companies and stakeholders. At the corporate center we deal with four different categories of the public: Shareholders: through the Shareholder Relations Department, responsible for resolving all questions and concerns. Investors: through the Investor Relations Department. Media, institutions and members of the public: through the corporate communication department and its press office. They provide all relevant and up-to-date information and news on the Group and its companies, as well as answering questions and dealing with requests for information. Employees: In conjunction with the department of human Resources, in 2009 we launched the intranet platform SomosPRISA that allows employees to access all the latest news from across the Group through a single, permanently open channel. tillana organizes seminars on education for teaching personnel both in Spain and throughout latin America, such as the renowned monographic Education week, which for 25 years has been covering the chief issues and concerns in the education sector. The Fundación also organizes, on an annual basis, the Spring Seminar, which brings together leading experts from the education sector to debate the most important issues at stake. There are also forums and conferences such as the latin American Education Forum, the International literacy Seminar, the International Education congress and the Santillana Education Fair. customer relations departments operate at a crosscompany level providing users with a telephone number and email channel for questions and suggestions. Thanks to the encyclopedia portal, kalipedia, students, teachers and families can access educational resources and join debate forums on the issues that affect them. PRISA News The different media belonging to PRISA noticias are in close contact with their readers via internet. using ESkuP or other tools, readers may post comments on the news or on any topic that concerns them. El País possesses a number of communication tools such as the readers’ editor and a letters page. There are also opinion pages where readers may comment on the issues that affect them. The letters to the Editor page is a direct way for keeping channels of communication open between readers and the paper, and fosters the development of reader identity and loyalty with the newspaper. Readers and subscribers may also contact the paper directly by phone (902 119 111). Teachers and students participating in the El País de los Estudiantes project receive regular communication from El País over the course of the school year, informing them of the content of the program and coaching them through the whole process. They also regularly receive material, incentives, gifts, competitions, digital interviews and emails. Our companies’ initiatives Santillana has a number of communication channels available across the value chain (clients, teachers, suppliers, etc.) broken down into areas such as commercial, production, administration etc. The publishing house has a permanent and fluid relationship with its clients and consumers, both in the areas of education and training as well as in the general-interest publishing sector via a commercial web 2.0 based tool. workers and collaborators communicate through intranet, while relations with the press are maintained via constant press releases and press conferences. In Spain and latin America, the company has a permanent and fluid relationship with the various ministries of education and culture, as well as regional authorities. Santillana’s website provides constantly updated news for teachers at all education levels. The Fundación San72 El País also conducts guided tours, chiefly from schools, to the newspaper. In 2010 we welcomed more then 8,000 people to the newspaper.