06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 ARGENTINA Donation of a total of 2,079 textbooks and children’s literature and adult books to various institutions working in disadvantaged areas and rural regions. Donations went to more than 50 primary schools, over 30 secondary schools and school and neighborhood libraries, and other social and cultural organizations. Participating institutions included the Fundación Banco Provincia, the Social Inclusion Programme in vellaneda, malimán Project (supporting border area schools), the Sisters of the cross of Santiago del Estero and missionaries of the Sacred Heart. contribution to the Reading marathon organized by the Fundación Leer (Reading Foundation). The initiative is promoted through a banner ad posted on the website and the through the donation of copies of the Leer es Genial (Reading is Fun) collection of books (Santillana) as well as other children’s titles. The 2010 marathon also saw the initiative Lectores en Red (Readers Online). The Fundación Leer (Reading Foundation) carries out activities to promote reading in schools throughout the country. Agreement with InADI. We have worked closely with the national Institute against Discrimination, Xenophobia and Racism (InADI) to show Santillana’s commitment to this issue. collaboration with the council for catholic Education. Reissue of the book Aportes para la implementación del Programa de Educación Sexual Integral, developed by the council for catholic Education. On the occasion of the earthquake that hit Haiti in January 2010, we carried out a fundraising campaign among the company and our employees for UnIcEF Argentina. Santillana participated in meet the Publishers day. This was held at the Faculty of Arts at the University of Buenos Aires in november 2010. The goal was to develop an approach / relationship between students and graduates with publishing companies to facilitate their entry into the labor market. 90 UAM/El País School of Journalist’s installations The UAM/El País School of Journalism The School of Journalism is the result of a cooperation agreement between PRISA and the Universidad Autónoma de madrid and was founded in January 1987, as part of a strategic joint venture to provide journalism training to graduates from any field. The school, as part of its commitment to society, has contributed to the training of almost 1,000 quality journalists, who can in turn contribute to strengthening civil society and democracy. As part of this commitment, and, thanks to an agreement with the Fundación carolina, three Latin American students receive a scholarship every year. The Group’s companies offer a further seven scholarships to those students who have done exceptionally well in the entrance exam and who can demonstrate a real financial need. Out of an intake of 40 students annually, ten, therefore, have a scholarship. 2010 was a great year for the school, thanks to the integration of the teaching of print and digital journalism. Students now join a multimedia environment, with a particular focus on the digital and audiovisual worlds. They also gain experience in radio and weekly reports, as well as design, photography, and traditional media. A great deal of attention was also paid to journalistic ethics and media management. One of the objectives of the School is to instill the values that characterize the group, making them compatible with the best use of new technologies.