02. PRISA, A GLOBAL GROUP ANNUAL REPORT 2011 adopting a series of professional and ethical frameworks such as the editorial codes, style book and readers’ editor, which have been subsequently embraced by all the businesses across the Group. These ethical standards have fostered the growth of a business culture that is rigorous, critical and of high quality and that has set the standard in Spain and in the Americas. In the audiovisual sector, PRISA’s companies have signed up to a number of codes that guarantee the quality of their news services. These include a code for self-regulation of television content for children. Our credibility and prestige are among our greatest assets but this is not the only reason why every day millions of people read, watch, tune in, or log on to our services in search of information and news. Since the very outset, PRISA has played the role of responsible opinion leader and watchdog, working in defense of pluralist democracy, creating awareness around the issues that affect us. Our media have spoken loudly and eloquently – either through special coverage or by providing free advertising spaces for NGOs – on a number of campaigns and in defense of human rights. Responsible Entertainment Every day, more than 51 million people in Europe and Latin America choose our TV channels, read our books, and tune in to our radio stations for leisure and entertainment. All too aware of the influence of our content on children, teenagers and adults, PRISA, has set itself certain criteria governing integrity, quality and adaptation of content. All our media outlets are signed up to a code for self-regulation of televisual content for children. The group also supports an agreement on self-regulation of television advertising. We have shown that raising awareness of social and environmental issues can go hand-in-hand with entertainment, through programs that educate and inform, while also providing entertainment at the same time. Our music stations avoid subjects that might prove offensive to listeners, particularly during time slots when children might be listening. PRISA’s media outlets have also shown their commitment to society by organizing events such as the aid concert Premios Principales Solidarios, the proceeds from which went to the charity Ayuda en Acción. Committed to Education PRISA’s operations include a wide range of products and services that foster the development of individuals, teachers and companies, from children’s education to executive training programs. As the world’s largest educational publishing group in Spanish and Portuguese, PRISA plays its role of leadership responsibly. We believe that education is a vital tool for the social, political and economic development of the societies in which we operate. As well as our commitment to quality, innovation and service, we have contributed over the decades to improving educational practice and have facilitated public debate on the future of the education systems in Spain and the Americas. PRISA is also committed to promoting Spanish language and culture worldwide. 18 Responsible management across the value chain Providing guarantees to our stakeholders with respect to our duties and obligations as a business is an important part of our responsibility as an organization. We believe that our relationship with our suppliers is a key factor in acting responsibly. All along our network of suppliers, wealth, and socioeconomic and technological value is created and distributed. Using our Guide to Relations with Suppliers, we evaluate not only economic, geographic and product and service-related factors, but also the suppliers’ integrity and their degree of commitment to tax, labor, human rights and environmental obligations.