04. RESPONSIBLE MANAGEMENT OF HUMAN RESOURCES ANNUAL REPORT 2011 Improving the professional and personal performance of our staff At PRISA, our professionals are our greatest asset. That’s why we are wholeheartedly committed to a policy of continuous training aimed at maintaining the highest standards of professionalism, quality and competitiveness. Our companies are committed to offering many hours of training - 50,000 in 2010 - for our workers. The multi-business nature of PRISA, coupled with our global presence, allows us to offer career opportunities across all our different business divisions and throughout the 22 countries where we operate. In 2010 the Group increased on-the-job training, investing 1.2 million euros - 1% more than last year. This budget is set to double in 2011. Despite cost containment policies, PRISA has increased on-the-job training, optimizing on costs by taking advantage of the many free and high-quality training schemes available on the market, such as e-learning and blended learning. The areas in which we have invested most are new technologies, languages and on specialized subjects. PRISA’s companies have also made great efforts to satisfy the professional needs of employees by adopting alternative measures such as leaves of absence, reductions in working day and study leaves. In many cases, the business unit continues to cover the employee’s social security payments so they do not lose out. In order to satisfy the needs of both the company and our employees, we provide the appropriate channels to ensure that company development will work to the benefit of our teams, the company and the wider society that reads us, listens to us, and watches us. We run excellent programs that identify talent from within the Group, a necessary measure to maintain the quality and unique nature of our products demanded by our clients and users. 65 Total average investment in training per employee 2010 8% 2009 7% 2008 12 % We design development and career guidance programs for our professionals, based on performance evaluation processes, that are being extended throughout the companies in the Group. We are in favor of functional, geographical and business-sector mobility within the Group, thus fostering PRISA’s global vision and outlook.