03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 Other successful tours included Marlango, Mala Rodríguez, David DeMaría, Melendi, Malú, The Cabriolets and Calle París. The year 2010 was also a busy year for producer Planet Events, responsible for events and tours featuring performers such as Alejandro Fernández, Ana Carolina, Caetano Veloso, Calle 13, La Mala, Claudio Baglioni, David Bisbal, Diego Martin, Eros Ramazzotti, Franco De Vita, Millow, Paulina Rubio, The Australian, Pink Floyd, Tiziano Ferro and Tokio Hotel. Planet Events was also responsible for the success of the farewell tour of Miguel Ríos (Bye Bye Ríos), attended by around 100,000 fans. Shakira’s world tour touched down in Spain in November, with Planet Events -in partnership with Live Nation- producing her concerts in Madrid, Bilbao and Barcelona. Planet Events was behind a number of other major events in 2010, including the 40 Principales Awards, the Cadena Dial Awards, the Premios Ondas Awards, the concert celebrating 100 years of the Madrid thoroughfare Gran Via, the Moto GP championship concerts, the 40 Principales Primaver Pop Festival, the 40 stand at the the Rock in Rio Festival in Madrid, the Cultura Urbana Festival, the As Sports Awards, the Patito Feo concerts, the MoviStar concerts, and the M.I.A., Kesha, Dover, 84 and Pereza concerts. Among the events organized by the Universidad Europea de Madrid, Planet produced the ceremony marking the appointment of Nelson Mandela and the Prime Minister of Turkey (Recep Tayyip Erdogan) as Doctores Honoris Causa, as well as the American Business Council Summit (featuring Mariano Rajoy and media). Musical theater: after a successful first season in Madrid, 40 The Musical had another run in the capital and debuted in Barcelona (more than 500,000 people have now seen the musical). The world of fashion: new seasonal collections as part of the deal signed with fashion house Adolfo Domínguez for the marketing of “Music Collection by 40 Principales”. 40 Principales brand has also made forays into other areas of business, such as the 40 Principales Card, Spain’s leading affinity card with more than 600,000 clients, 40 Viajes (the new online travel portal), 40 mobile, etc. Finally, the brand will have a high-street presence with the opening of Café 40, a leisure and entertainment hub with restaurant right on Gran Vía in Madrid. The New Business Division also organized the farewell tour of Miguel Ríos throughout Spain, bringing the singer to 100,000 fans. Bye Bye Rios was also released as a special edition CD launched with the newspaper El País and out of stock in a matter of weeks. Executive team PRISA Radio Chairman: Augusto Delkader. PRISA Radio CEO: Francisco Javier Pons. PRISA Radio General Manager: Javier Cortezón. PRISA Radio Communication Director: Josep M ª Girona. PRISA Music General Manager: Luis Merino. PRISA Radio Director Spoken-word radio: Daniel Anido. PRISA Radio Business Director: Antonio Buades. PRISA Radio Chief Financial Officer: Francisco Vélez. PRISA Radio Director of Digital Radio: Javier Viroomal. Radio in Spain Cadena SER General Manager: Alejandro Nieto. News Editor: Antonio Hernández-Rodicio. Content Director: Luis Rodríguez Pi. New Businesses In 2010, PRISA Radio’s New Business Division continued working on venturing into new sectors such as: International radio General Manager for South America: Ricardo Alarcón. Video games, exporting the Game 40 radio model to all those countries in which the 40 brand operates, and expanding it to television and magazine publishing. 52