06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 and portraits were offered daily over several weeks in the pages of the newspaper and on the web. At www. elpais.com/especial/preparados more reports were joined by discussions with experts and videos of personal testimonies. Readers could share their views at soyunjovenencrisis@elpais.es and on Eskup, El País’ social network, there was open forum for the exchange of ideas and opinions among readers, with the participation of the ten journalists, all under 35 years of age, who worked on the series. and on ensuring compliance with ethical codes to protect the rights of individuals, minorities and children in all our productions and broadcasts. This commitment can also be seen across the supply chain, where we constantly evaluate commitments and compliance. So far this policy has ensured that in recent years there have been no penalties for violations of laws or international standards on corruption, monopolistic practices, discrimination, unfair competition or exploitation. Media Capital TVI collaborates with a number of organizations. These include an ongoing partnership with continente on missao Sorrisa, a social project in the health sector that has been running for eight years. In 2010, more than 650,000 euros were raised and the money went towards medical, scientific and didactic equipment as well as entertainment material for children’s units in hospitals throughout Portugal. Following the devastating storm that struck the archipelago of madeira in February 2010, TVI joined the campaign “PORTUGAL Solidario - AJUDA A mADEIRA”, a joint initiative of media capital Radio and media capital multimedia, which raised 364,570.50 euros in aid for displaced families. Once again, Rádio comercial, m80 and cidade Fm came together for causa maior, an initiative supported by the Portuguese Red cross to support the elderly, and which included the involvement of all the channels’ professional broadcasters. There were also several campaigns to collect donations for various institutions such as AmI, Fundação do Gil, APAV, APSI - Associação Promoção da Segurança Infantil, cruz Vermelha Portuguesa, Fundação Infantil Ronald mcDonald and Objectivo 2015. PRISA TV Among the greatest assets and core values of PRISA TV are the ability to communicate and our team of professionals. We believe that the best way to show our support and commitment to social causes is to provide resources and skills to raise awareness on the issues that concern society. As in previous years, this approach involves developing a policy to promote and raise awareness of social, environmental and cultural causes. There have been a number of initiatives undertaken by the employees themselves, who have the full support of the company in achieving the objectives of each project. Examples include the Project 0.25, the Solidarity Day or the provision of space on bulletin boards to supply information on various nGOs. This commitment can also be seen in the content of programs and broadcasts by our channels. PRISA TV’s premium channel, canal +, has tackled, from a number of different perspectives, environmental issues through programs and documentaries. PRISA TV remains firmly committed to basic rights and freedoms. As a media company, we are particularly focused on respect for freedom of expression Pre parados, a series of reports in El País to raise awareness of the situation facing young people amid the crisis affecting the Welfare State 97