03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 PRISA Radio Global communication in spanish PRISA Radio is the world’s largest Spanish-language radio group with nearly 26 million listeners and 1,238 stations either directly owned or associates, spread out over Spain, the US, México, Colombia, Costa Rica, Panama, Argentina and Chile, and franchised in Guatemala and Ecuador. During 2010, PRISA Radio has introduced a management model aimed at revitalizing radio formats, technological innovation and the production and distribution of its content across all digital platforms. This model has been developed at a production level and in the areas of management, creating synergies among all the businesses which will lead to the commercial development of new formats and content at a local, national and global level. All this has made PRISA Radio a benchmark in the Spanish-speaking world. This model, with its stress on PRISA Radio’s international reach without losing sight of its local roots, allows us to optimize and boost the generation of value. In this year of profound transformation, PRISA Radio has worked to shape a common global news and information discourse based on the different realities that shape the production facilities the company has in Spain and America. It has promoted the creation of common radio broadcasting products such as Hora 25 global, which traveled to Haiti 100 days after the earthquake to see how the country was reconstructing and was present at the Mar del Plata Summit of Heads of State in Argentina; we’ve had special programming to tie in with major events such as our news coverage during the World Cup in South Africa in 2010, and radio coverage of the earthquake in Chile in February and mining accident in San José, offered to all stations on both sides of the Atlantic. In a constantly changing digital environment, a special emphasis has been placed on creating dynamic content for all platforms and to encourage interaction with the audience by exploiting the potential of social networks. The year 2010 was characterized by growth in the digital activity of PRISA Radio products, whose global audience (Spain and Latin America) has seen a growth of 22.2% compared to 2009. The average number of unique visitors per month has reached 12,660,690 and over 800,000 users have registered with the online communities. Social networking activity has led to a significant increase in our brand presence among almost a million fans on Facebook and approximately 50,000 on Tuenti in a very short space of time. Our products can also be followed on Twitter. Organizationally, there has been a major redistribution of resources in line with the transformation process within the Group. Thus we have set up the Corporate 49