03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 ma, Marcelino Iglesias and José Antonio Griñán) and five senior government officials (José Blanco, Manuel Chaves, Elena Salgado, Carlos Ocaña and José Manuel Campa), as well as national and international leaders of political parties, organizations and institutions. These included Angel Gurría, OECD Secretary General, Miguel Canalejo of Redtel, Jordi Hereu, Mayor of Barcelona, and Guillermo Montoro, the Partido Popular’s spokesman on economic affairs. On November 4, the third edition of the Cinco Días Business Innovation Awards was held, an event that brings together PRISA and leading figures from the business and finance world. The awards recognise the commitment of companies to society, new technologies and universities. 2010’s awards went to BBVA, Panda Security and Saft Baterias. PRISA Magazines, the company that publishes PRISA’s maga-zines in Spain and Portugal, strengthened the editorial content of Rolling Stone and Cinemanía in 2010 with the addition of their respective websites.Thus, Cinemanía offers daily movie listings in Spain while Rolling Stone lists the most important concerts. November saw the awards ceremony of the second annual Rolling Stone Awards, organized by the magazine at the famous Pachá nightclub in Madrid. The gala brought together more than 700 people, including the winners Joaquín Sabina, Enrique Bunbury, Miguel Rios, Ariel Rot, Luis Tosar, Love of Lesbian and Lori Meyers. Among the new projects launched by Progresa last year were the magazine Paisajes , published for national train company Renfe, and three corporate publications for the Post Office, Aena and Carrefour, as well as digital projects for La Caixa, Viajes Barceló and the City of Madrid . As Sport Awards Sports daily As closed the year with an average daily circulation of 211,553 copies, with its readership reaching 1.395 million, according to the third quarter EGM figures - representing an increase of 89,000 readers over the previous year. The newspaper tops the league among the national sports media in Madrid and nine Spanish cities including Barcelona. And in 2010, coinciding with the World Cup, As achieved record sales figures, making it the top-selling paper nationwide for the four days with 885,844 copies sold on July 12 and 608,495 on July 15. For the fourth consecutive year, on November 31, As brought together the public and leading sports stars for the fourth edition of its annual awards. The ceremony was held at Madrid’s Congress and Exhibition Palace and was broadcast by TV channel Cuatro. This year’s winners included the Spanish football team, the tennis player Rafael Nadal and the Moto GP rider Jorge Lorenzo, as well as Marc Marquez, the race driver, for most promising new career. There was a touching tribute to veteran Real Madrid player, Francisco Gento, who won six European Cups playing for his club. Cinco Días was the only business and finance newspaper to see circulation up from the previous year despite the adverse economic climate. The paper closed the year with 68,000 daily readers, according to the third quarter EGM figures. 2010 was a year of consolidation for the Cinco Días Forum, with the celebration of 30 meetings which were attended by six regional government presidents (Patxi López, Alberto Núñez Feijoo, Paulino Rivero, Miguel Sanz Ses48 Executive Team PRISA News Executive Chairman and CEO of EL PAÍS: José Luis Sáinz PRISA News General Manager: Jesús Ceberio Press Area General Manager and CEO of PRISA Magazines: José Ángel García Olea El País Editor in Chief: Javier Moreno As Editor in Chief: Alfredo Relaño Cinco Días Editor in Chief: Jorge Rivera