06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 Forum on Spanish-language Cultural Industries: the US and Spain, organized by the Fundación Santillana Fundación Santillana The Fundación Santillana was established in 1979 to promote educational and cultural projects, to foster the active exchange of knowledge between Spain and Latin American countries, to organize forums for the exchange of ideas and to sponsor initiatives related to the world of publishing, information and education. The strong presence of PRISA’s media and publishing companies in Spain, Portugal, Brazil and the United States, reinforces the presence of the Fundación Santillana over a wide linguistic, geographical and social area. channeling initiatives that respond to criteria of excellence and quality, promoting debate on crucial issues, identifying the most qualified cultural agents and disseminating their contributions are just some of the goals adopted by the Foundation since its inception. The Fundación Santillana is committed to active engagement with the civic values that enable the free and fruitful production of cultural goods that are accessible to all citizens. The free flow of ideas, and the related processes of research and development, promotes social and economic development, favors the development of responsible citizenship and fosters tolerance and peaceful coexistence. The International Don Quijote de la Mancha Award, which celebrated its third year in 2010, has established itself as one of the most prestigious on the Spanish language and cultural scene. Spanish-language authors honored by the Award (carlos Fuentes, mario Vargas Llosa, Juan Goytisolo) and institutions that have contributed to the spread of the Spanish language (the Brazilian government, the Philippine government, the association of Spanish language academies) over the past 83