02. PRISA, A GLOBAL GROUP ANNUAL REPORT 2011 is constantly being updated. The Communication Department also periodically informs the media of all initiatives, and employees receive updates via SomosPRISA. These departments also attend meetings and forums on corporate social responsibility, such as those organized by the Fundación Carolina, Media Responsable and the UN. c. To inform everyone in the organization of PRISA’s commitment to sustainability and to involve them completely: The Annual Report has a role to play in raising awareness on corporate social responsibility and sustainability at an internal level among all our stakeholders. The WWF campaign, Earth Hour, was a significant turning point in raising awareness and taking full advantage of the synergies existing between the different companies at a global level. The business units were enthusiastic about this initiative, which will form the basis for future projects of a similar nature. 21