102 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
of education, our agreement focuses primarily on
promoting the expansion and improvement of education
in Latin America through teacher training, as
well as the proper use of educational resources, the
use of technologies and the improvement of educational
assessment and management. In 2017 we
designed and promoted an awareness campaign
called “No respect, no game”. an initiative aimed
at combating violence and discrimination in sport,
involving major football clubs and the provision of
training workshops in Spanish schools.
Since the very outset, PRISA has championed
freedom of expression, conscience, human rights
and sustainable development as an inseparable
part of the whole Group, and we do so not merely
through content, but also via a wide range
of social, cultural and environmental initiatives and
projects and by actively participating in key social
platforms and organizations that share our commitment
to these same values.
Testament to this commitment, PRISA is an active
member of the Global Compact of the United
Nations through its Spanish network. The Group
is firmly committed to the Ten Principles that this
global organization promotes in the areas of human
rights, the fight against corruption, labor rights
and environmental protection. We are part
of its Executive Committee, we actively support
all its initiatives and we develop specific projects
together to promote debate and disseminate the
Sustainable Development Goals (SDGs) of Agenda
2030. In 2017 we have renewed our commitment,
as we do every year.
PRISA is part of the group of companies constituting
the Fundación SERES, a Foundation that
promotes corporate engagement and commitment
to improve society through socially responsible actions
that are aligned with company strategy and
the policy of creating value for all. As part of this
collaboration, PRISA sits on its advisory committee,
the communications committee and is a member
of the jury for the Awards for Corporate Innovation
and Social Commitment. The Group has
also participated in the development of the series
of forums, the CEO Talks, which address CSR and
the creation of shared value by the leadership of
the company, and look at social innovation.
In the field of education and culture, PRISA and
the Fundación Santillana have signed a range of
agreements with cultural, educational and scientific
institutions both in Spain and in Latin America,
including the Organization of Ibero-American States,
the Inter-American Development Bank, the Royal
Spanish Academy, the Instituto Cervantes, the
Miguel de Cervantes Virtual Library Foundation,
the Royal Theatre Foundation, the National Museum
Centro de Arte Reina Sofía, MACBA, Casa
de América, the Fundación Carolina, the Brazilian
Hispanic Cultural Foundation, Fundación Empresa
y Crecimiento (Business and Growth Foundation),
the European Institute of Design (IED) and the
Princess of Asturias Foundation. Between 2016
and the end of 2018, the Group is sponsoring the
200th anniversary of the Royal Theater, an event of
widespread public interest. In 2017, we supported
the launch of the Botín Center in Santander as part
of our commitment to culture and education, by
offering advertising support to publicize its initial
activities.
In terms of university education, PRISA cooperates
with a range of Spanish and Latin American universities,
including the Universidad Autonoma de Madrid,
of which we are patrons and with whom the
Group runs the UAM-El País School of Journalism;
the Masters in Governance and Human Rights;
and the Jesús de Polanco Chair in Ibero-American
Studies; the Universidad Internacional Menéndez
Pelayo, the Technological Institute of Monterrey
(TEC) and the Mario Vargas Llosa Chair. The headquarters
of the Fundación Santillana in the Americas
(Colombia, Brazil, Argentina and Peru) develop
similar initiatives in education and culture, in collaboration
with a wide range of institutions and the
ministries of education and culture of the respective
countries. We are also members of the Fundación
Conocimiento y Desarrollo (Knowledge and
Development Foundation), which promotes excellence
in universities through reports and rankings.
PRISA’s media have long championed campaigns