Carta del
Consejero
Delegado
Letter from
CEO
DEAR FRIENDS:
As CEO of PRISA I would like to focus on the present and the future of the Group. In 2017, the Group undertook
the final phase of its debt refinancing plan and announced a major capital increase. By the beginning of 2018,
all of this had gone according to plan, just as we expected. It means we can now confidently say that we have
achieved the necessary financial stability that will allow the management team to focus on the development and
expansion of our businesses, which, despite having undergone profound changes, have, nevertheless, all continued
to lead in their respective market segments and have seen both their audiences and prestige grow.
PRISA’s management team now faces the challenges of 2018, a year that is set to be a crucial for the Group. But
it faces these challenges armed with assets of extraordinary quality.
As clear leader in practically all of Ibero-America, Santillana is an example of innovation and strength, and boasts
a business model that strikes the perfect balance between both traditional products and new digital learning
systems. These deliver a range of content that comes complete with all the tools necessary to meet the new
demands coming from the educational community in Spanish and Portuguese.
El País, which in 2017 reached a record 100 million unique browsers, is leading the digital transformation of the
press while maintaining and reinforcing all those values that set it apart in the area of social commitment and the
promotion of representative democracy.
Another example of success is the ambitious international expansion plan of As. Celebrating its 50 years of
prestige and five decades as the sports newspaper of record in Spain, As has conquered Latin America with its
newsrooms in Colombia, Mexico, Chile and Argentina.
The performance of our radio businesses is no less remarkable. Our radio stations are present in 13 countries,
offering the most prestigious brands in news, music and sports. PRISA’s radio news brands are undisputed leaders
in Spain, Colombia and Chile, and its musical formats also rank as market leaders in Spain and Latin America.
Indeed, LOS40 knows no borders and is the most prestigious music brand in the Spanish-speaking world’s radio
and concerts sector.
As we embark on this new stage, we will focus our efforts on monetizing our audiences and on driving further
international expansion. We will concentrate on building content and projects with high added value for both our
customers and our advertisers. We have the best professional teams, we have the know-how and we have the
most prestigious brands and audiences. All of which puts us in the best possible position to lead the global market
for news, education and entertainment in Spanish and Portuguese.
Kind regards,
Manuel Mirat
CEO of PRISA