3. COMMITMENTS AND
FUTURE CHALLENGES
A commitment to the cultural development of citizens and the continued progress
of society through quality news and information, education and entertainment is
in PRISA’s very DNA.
From the very beginning, PRISA has championed constant innovation and rigor
as the best ways to guarantee the improvement of service to the public across all
our products. Indeed, this commitment is our most valuable asset. Indeed, one
of the main challenges for the future is to continue holding ourselves to our own
exacting standards.
Globalization and the free-market economy have fostered the development of a
consumer culture that all too often often relegates to the sidelines the true value
of institutions, knowledge and reflection.
Companies such as PRISA are duty bound to offer quality journalism and education,
both of which are crucial to the construction of the critical and informed
public opinion that is required by future citizens. PRISA, therefore, has to take on
the added challenge posed by the environment in which it operates by embracing
the necessary transformation of its business model – while holding on to the
basic values and principles that set us apart in a world beset by the proliferation
of untrustworthy news media, fake news and post truth.
We are committed to our duty of offering news media, education and entertainment
that safeguard the future of responsible citizenship and a fairer, more sustainable
world.