1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 19
Business areas
AWAKENING ITS FULL POTENTIAL
2017 was a phenomenal year for Santillana, in terms
of both results and new business initiatives and
educational projects. Whereas 2016 witnessed
the successful acquisition of Carvajal Soluciones
Educativas, one of the leading companies in Latin
America for educational content, learning technology
and children’s literature, 2017 was marked by
the integration of its brands (Norma and Kapelusz,
among others) into Santillana, with each brand
keeping its own personality in content development,
marketing and customer service.
The year was characterized by a strengthening
of comprehensive solutions that provide an integrated
approach to the learning experience and
that seek to foster a more complete and in-depth
approach to education and skills acquisition. In
addition, the company has opted for further development
of assessment tools that will analyze not
only the academic progress of students, but also
their cognitive and social/emotional skills, and programs
that develop literacy skills more fully.
New trends towards greater flexibility and personalization
of educational curricula have been reflected
in projects such as Escuela de Autor in
Spain, which offers modular materials adapted to
new ways of understanding education and teaching
in the classroom, and SET VEINTIUNO, a
program that provides resources and services to
nurture the talents and skills required by citizens
of the 21st century. Santillana has also reached an
agreement with Marshall Cavendish for the marketing
of its Singapore mathematics methodology in
certain territories.
Within the framework of institutional co-publishing
ventures, highlights include a collaboration with
the Royal Spanish Academy on the Pan-Hispanic
Dictionary of Legal Spanish (Diccionario Panhispánico
del español jurídico)
In 2018, Santillana will continue to develop innovative
new educational projects, such as a print and
digital content platform aimed at early learners.
Skills Training Congress in 2017 Mexico.
6th Congress on Educating in the Digital Age in Argentina.