90 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
Another important channel of communication between
readers and El País is the Readers’ Editor,
which was established to address complaints,
comments and suggestions from readers regarding
the contents of El País, as well as any of the
products or collections that sometimes accompany
the paper. The Readers’ Editor ensures compliance
with the ethical rules governing the practice of journalism
and that are laid out in the El País Style Book.
The existence of this figure and its continued activity
over the years, demonstrate the commitment of
the newspaper’s management to the transparency
of information and their respect for the ethical principles
governing the profession.
El País closed 2017 with record audience figures
thanks, in large part, to the newspaper’s commitment
to facing new challenges and its presence at the forefront
of social issues such as the struggle of women
for equality, and the Catalan crisis, as well as the paper’s
reputation and as the newspaper of record for
coverage of all the major elections in Latin America.
All this while maintaining at all times the newspaper’s
well-earned editorial integrity to retain the confidence
of the millions of readers in Spanish and Portuguese
who every day turn to us for guidance in a world obscured
by half-truths and false news.
In 2017, the company continued to put the user at
the center of everything we do. Testament to this
commitment was the El País + program, exclusively
for subscribers, which offers top-rate free cultural
events as a reward for loyalty. Content, such
as musical performances, can now be accessed
around the world thanks to live broadcasting via
Facebook Live. Meanwhile, with a view to offering
a complete service to the reader, we launched
El País Escaparate (Showcase), a section with the
best online shopping recommendations where
experts and journalists test, select and analyze
products and services that can be purchased on
the Internet, saving users both time and money.
Plural and participatory dialogue continues to
strengthen the social role of PRISA Radio’s broadcasters,
where we have continued to give a voice
to people through new technologies that complement
the existing channels for interaction. These
include online comments via social networks and
airtime. This drive to win the listener’s attention
has once again helped the Group’s radio stations
hold their lead, as confirmed by the EGM which reported
4.336 million listeners and 25 uninterrupted
years of leadership in all slots.
With technology as our constant ally, PRISA Radio
maintained, for yet another year and thanks to funding
from Google DNI (Digital News Initiative), its Hertz
Project, aimed at boosting the consumption of on-demand
audio through transcription and distribution.
Another platform that has continued to evolve positively
as an innovative offer for radio enthusiasts is
Podium Podcast, the global network of podcasts
The El País newsroom.