SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
32
PRISA AUDIOVISUAL
MEDIA CAPITAL
In 2017, TVI held on to its lead in commercial television
in Portugal for the 13th consecutive year. It’s
also the country’s top online TV channel. The show
Pesadelo na Cozinha (Kitchen Nightmares), was the
most-watched non-sports program to air in 2017,
and, for the first time, TVI ranked first in prime time
with Apanha Se Puderes (Raid The Cage), a game
show that airs at 7 pm every day of the week.
The year also saw the continued expansion of the
channels TVI Internacional and TVI Ficção to new
countries and new platforms. TVI’s channels are
now available in over 22 territories around the world.
And TVI and Plural’s soaps and dramas reach 64
countries. The 24-hour rolling news channel in Portuguese,
TVI24, goes from strength to strength with
regard to cable TV prime time, and the staation won
record audiences with its investigation into illegal
adoptions involving the IURD and the mismanagement
of Raríssimas Association. The ensuing televised
debates on these issues also brought in record
figures.
In the area of radio, Radio Comercial maintained
its lead in the morning slot and is also the Number
One radio station in Portugal for followers on social
networks. M80 reported record audiences and
climbed to third place in the music radio ranking in
Portugal.
In the digital arena, TVI Player is a widely recognized
and much lauded, both nationally and internationally,
free digital platform, which enables viewers to
watch TVI content live or in catch-up anywhere in
the world. This is the first digital platform for Portuguese
conventional television to be offered by a cable
operator (Vodafone) and has a growing number
of followers and subscribers.
Audiovisual producer Plural has held onto its lead
for soaps and drama in Portugal, and has made a
successful foray into entertainment production with
the game show Apanha se Puderes, the new prime
time audience leader on Portuguese television.
Soaps and dramas produced in Mexico, Galicia and
Macau are also audience leaders in Portugal. The
goal for 2018 is to maintain the leads enjoyed by all
TVI channels, to forge ahead with digital development,
to grow alternative revenue sources to traditional
advertising, continuous innovation in content
development and entry into new platforms and media.
All this with a view to providing more interactive
content and developing new forms of brand loyalty,
while maintaining the ambitious goals of efficiency
and profitability in audiovisual production.
Other objectives include holding on to Radio Comercial’s
lead, the consolidation of the other radio
formats, such as M80, and an increased commitment
to digital, as well as a presence at major musical
events.
PRISA VÍDEO
PRISA Video continued to work, in 2017, in the
production and development of television formats,
as well as in the creation of content for broadcast
through Internet-connected devices (OTT).
This division developed and co-produced the documentary
film The Best Day of my Life, which
followed the celebration of World Pride in Madrid,
and which is set to be released in theaters in 2018.
Directed by Fernando González Molina (director of
Palmeras en la Nieve and El guardián invisible) and
with music by Lucas Vidal (Fast and the Furious 6)
and Antonio Orozco, it was a co-production with
AMC Iberia, El País and sponsored by the Madrid
city council.
In the last quarter of 2017, PRISA Video began
shooting Comerse el Mundo (Eating the World)
a 10-episode culinary adventure, presented by
chef Javier García Peña, that takes in Colombia,
Athens, Jordan, Bolivia, Peru, Mexico and many
other countries for Canal Internacional.
In October 2017, pre-production got underway for
the primetime program Desaparecidos (Missing)
for TVE’s La1. Directed by Paco Lobatón and presented
by journalist Silvia Inchaurrondo, it enjoys
the participation of teams across the social networks
who coordinate efforts to search for missing
persons and reunite them with their families.
This year also saw the successful tenth season
of hit coaching and mentoring show Hermano