PRISA | 65
1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
tinue to forge closer links between the economy
and society, making the economy more understandable
and, above all, useful for businesses,
the self-employed, investors and consumers.
Furthermore, innovation, technology and joint
projects with companies and a range of bodies
will enable Cinco Días to reach out to new audiences,
either directly or via El País Economía.
HuffPost will seek to consolidate the HuffPost
brand with a strategy of publishing quality content
in the areas of Politics, International and Economy,
through a reinforced team, in Spain, and collabo-
ration with the international editions. It will pay
special attention to the growing base of readers
through Google, to the distribution of videos on
social networks, to new narratives and more exclusives,
all aimed at boosting its ranking among
the top ten Spanish online media and among the
top three for digital natives.
With an increasingly segmented market and a rapidly
growing awareness of the importance of video
games in the economy and society, the fight for
leadership is the primary objective of Meristation
in 2018. The content strategy has already been defined
– much more vertical and specialized – and
changes in technology should bear fruit, once the
current plathhhhhzzhform has demonstrated that
has reached its full potential. Sony and Nintendo
have sold more consoles than ever in this generation,
indicating that the electronic entertainment
horizon is growing and now embraces older age
cohorts, a thriving tech-savvy market for which
we’re more than ready.
PRISA RADIO
PRISA Radio intends to maintain and promote the
leadership of its brands, continue to innovate in
the creation of audio on demand, and increase the
audiovisual output of its brands.
This year we aim to continue growing in the area
of audio on demand with new narratives that allow
us to target new audiences as well as advertisers.
The focus on branded content in audio on demand
paid dividends in 2017, thanks to new projects in
collaboration with major brands such as Endesa,
IBERIA, Correos and BP. This continued innovation
in the marketing of audio content is one of the
main challenges for PRISA Radio in 2018.
2017 saw the launch of innovative audio project
HERTZ with the help of the Google Innovation
Fund. New features were implemented to facilitate
the discovery and recommendation of Cadena
SER audio content. Innovative developments such
as these will continue to be a priority focus for PRISA
Radio in the coming years.
Implementing the transformation plan of LOS40
as a global entertainment and music brand was
one of the challenges that PRISA Radio set itself
for 2017. This transformation of LOS40 was reflected
in the huge success of major events and
initiatives such as the new format of the gala
ceremonies of the LOS40 Music Awards, LOS40
World Dance Music and LOS40 Global Show. All
were widely popular, with high audiences throughout
Ibero-America. LOS40 Music Awards cele-
El País will seek to consolidate its relationship
with global Spanish-speaking audiences who
demand truthful and accurate news and information.
The newspaper already has more
than 100 million unique browsers, positioning
El País as one of the ten most read newspapers
in the world and certainly one of the most influential.
It will continue the process of development
and constant improvement of content
across all media platforms.
In terms of specific challenges, El País Video has
set itself a triple commitment for 2018: to retain its
audience, to advance into longer production formats
and to begin regularly broadcasting a sche-
dule of television programs that can be distributed
by El País or be made available to other content
platforms.
As will continue its international expansion, consolidating
its leadership as a sports medium in Spain,
Latin America and the United States. Its foray into
the Arab world gets underway, having partnered
with the Qatari media group Dar Al-Sharq to launch
AS Arabia. AS will continue to work on knowledge
of its users’ profiles in order to provide them with
more personalized content – thereby improving
engagement and user experience on as.com and
other platforms where it distributes its content.
Video, mobility, quality content and immediacy in
the transmission of sports results will all be key to
sustaining growth and expansion of the brand.
Cinco Días, PRISA Noticias’ renowned business
and finance daily, turns 40 in 2018, and will con