1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 23
PRISA NOTICIAS
EL PAÍS
2017 was also a busy year for institutional activity,
with El País organizing numerous discussion
forums with high-level government and business
officials and important opinion leaders throughout
Ibero-America.
As a result of an agreement signed between El
País and Google, and with a view to fostering and
enabling dialogue and constructive debate on the
impact of digital transformation, El País Retina
has organized several training workshops, panel
discussions and debates. In November, the second
edition of the landmark event El País Retina
was held, bringing together leading players from
the worlds of innovation and digital technology.
Meanwhile, the third edition of El País con tu futuro
(El País with your future), was held. This event focused
on the impact of digital transformation in the
workplace, on training and education. The goal is
to look at future careers and inspire and orient 2ndyear
Bachillerato students on their career choices,
with leading professionals from all sectors on hand
to guide them.
In 2017, El País made available the widest and
most comprehensive range of business, finance
and economic news available in Spanish:
El País Economía, a project that brings together
content from Cinco Días and Retina for the
newspaper’s online edition. Business news is
further complemented by the Sunday Business
(Negocios) section, which offers detailed news
and coverage of the most important national and
international stories.
In order to promote the Spanish language and Hispanic
culture beyond the merely economic sphere,
El País and the London School of Economics and
Political Science launched in July 2017 the Observatory
of Spanish-speaking World. This cultural
and economic research center is aimed at building
bridges between Spanish-speaking countries and
the UK.
El País and Volkswagen Spain together launched
the content platform #talentodigital, which brings
together global innovative projects to give a voice
to entrepreneurs – and a boost to digital transformation
in all sectors.
Music also had an important part to play in 2017,
with the newspaper continuing the daytime, family
friendly concert series, Los Matinales de El
País to mark the paper’s 40th anniversary.
Marking 40 years of democracy in Spain and the
40th anniversary of the newspaper, El País inaugurated
the series of events España 4040, consisting
of debates and talks that address the past, present
and future of Spain in Europe and the world.
The first such event took place in Madrid, with the
participation of Manuel Valls, former Prime Minister
of France; Moises Naim, writer and columnist
for El País; Alan D. Solomont, president of the
Chamber of Commerce Spain-United States; and
Beatriz Domínguez-Gil, director of the National
Transplant Organization, among others. The series
Debate forum with top government and business officials from Ibero-America.