1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
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from the sale of 85,000 tickets to help those
affected by the earthquakes in Mexico. W Radio
also helped those affected by the earthquake
through the ‘My Favorite Things 2017’ campaign.
And together with Banorte, the station donated
one million pesos to the VIFAC institution, that
supports pregnant women at risk of social disadvantage
or exclusion.
The LOS40 Guadalajara campaign, ‘No texting’ to
raise awareness about the risk of driving and texting
at the same time won the social responsibility
award given by the media agency HAVAS.
LOS40 in Costa Rica joined the Red Plato Lleno
(Full Plate Network) initiative that coordinates the
collection and distribution of surplus food among
canteens and social care homes. In addition to
collaborating to raise awareness on food waste,
a number of station presenters participated by
lending their image to the campaign. The stations
Bésame and Qteja supported the prevention of
breast cancer by giving extensive coverage to the
issue. In addition, they provided listeners with free
early detection checkups.
PRISA Radio in Panama also joined the global
campaign to fight breast and prostate cancer,
through special reports on their stations Radio
Panama, W Radio and LOS40. On World No Tobacco
Day there was a campaign to raise awareness
about the harmful effects of smoking, which the
stations spread on air, online and through events
in the Panama Metro. Radio Panama also supported
Ed Sheeran picks up his Los40 Music Award from Paula Echevarría, Cristina Boscá and Dani Moreno.
fundraising through a Radiothon for FANLYC, a
foundation helping children with leukemia.
Once again in 2017, Radio Continental in Argentina
participated as a media sponsor on the campaign
“Argentina Vision 2020/40”, run by the NGO
Bisblick, which grants scholarships to young people
with high potential and low income, and which
every year holds an event where politicians and
business leaders discuss the future of Argentina.