SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
30
Corazón and Gala Pudahuel were a huge hit with
the public and a great marketing success.
In Argentina, LOS40 remains the go-to station for
music, and is clear audience leader among young
people aged 18 to 24. It consolidated the success
of its top breakfast show Todos Arriba, with presenter
Nicolás Magaldi, and of its second most
popular morning show, presented by Juani Martinez.
Meanwhile the station RQP set the standard
for rock, with a presence at top rock events and
sustained growth throughout the year.
In Chile, 2017 was an excellent year for music radio
stations: six stations remained in the top ten
among the general public, and Corazón continued
to hold the No. 1 spot. The six stations (Pudahuel,
Corazón, Imagina, Concierto, FMDOS y Radioactiva)
were all leaders in their audience segments. A
further two reached second place in the ranking:
Futuro and LOS40. The latter also beat its own
record again with a musical milestone called Ultravioleta,
a day with special programming which
brought radio and the digital environment together
to demonstrate the power of the brand. Just
like every year, the events Festigame, Noche de la
In Mexico, Ke Buena continues to reign as the
most listened to station in Mexico City, as well as
being the station to see most digital growth on the
most important platform for content distribution.
LOS40 Mexico continues to hold its lead in its genre,
gaining position among the general public.
In 2017, Colombia’s music stations have staged
events that made headlines. In addition to the popular
regular events Tropiconcierto and Festival
Urbano, which brought together 20,000 people
and major tropical artists, there was the successful
debut of the first ever LOS40 electronic music
event, VIVA, which attracted 5,000 people and featured
DJs Alan Walker and Jax Jones, as well as
local talent such as DJ Argüello. Meanwhile, for the
first time ever, Tropicana organized a salsa concert,
attended by 5,000 fans: the Tropicana Salsa
Festival. In August, Radioacktiva celebrated the
first ever Rock Day, which brought together more
than 30 national rock bands at a single event that
significantly strengthened the position of the station.
Noteworthy among Caracol’s successes were
the growth of Bésame and the consolidation of the
changes made to the Tropicana brand, making it
Caracol’s leading tropical station.
The World Dance Music Radio Awards debuted
as the first electronic music awards organized by
LOS40. The Azteca Stadium in Mexico City was
the setting for the event, which featured some of
the world’s biggest DJs, including David Guetta,
Martin Garrix, Steve Aoki, Alan Walker, Cedric
Gervais, Nervo and Vassy. The gala brought together
90,000 fans, and had a global reach thanks
David Guetta at the WDM Radio Awards at the Azteca
Stadium in Mexico City.