106 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
Taking a stand together against discrimination and racism in football.
PRISA RADIO
PRISA Radio sees CSR policy as being at the very
core of its business operations – focussed chiefly
on news and entertainment – and is all too aware
of the impact of said policy on the process of social
transformation. PRISA Radio endeavors to be
a responsible and sustainable company, and to be
seen as such, and our reputation and how we are
seen by society are key when it comes to planning
our activities, whether these be our own initiatives
or those we undertake in partnership with third
parties.
Among PRISA Radio’s initiatives in Spain over the
past year, special mention should be made of Cdena
SER’s style book, En Antena. Libro de estilo del
periodismo oral. This is a pioneering initiative that
seeks to be the most complete and definitive reference
guide for radio professionals..
Cadena SER presented its high-profile outreach
and awareness campaign Sin Respeto No Hay
Juego (No Respect, No Game) to combat discrimination
and racism in football, and which takes its
cue the UNESCO report Colour? What colour?.
This initiative saw station journalists and football
personalities give educational talks to over 3,000
children at schools and football clubs.
The year wouldn’t be complete without the LOS40
Music Awards gala, the most important such prizes
in the Spanish music world. Ed Sheeran, Luis
Fonsi and U2 were the big winners of the night,
which featured performances by Alejandro Sanz,
Malú, Pablo Alboran and Vanessa Martin, among
others. Part of the proceeds from the sale of tickets
was donated to the Fundación adEla, an association
dedicated to improving the quality of life of
those affected by the motor neuron disease amyotrophic
lateral sclerosis (ALS).
Meanwhile, part of the proceeds from the Cadena
DIAL Awards Gala went to Aspronte,an association
that helps people with intellectual disabilities
in Tenerife. Finally, part of the proceeds from the
Radiolé Awards was donated to Asaenes, an association
that supports relatives of people with severe
mental disability in Seville.
PRISA Radio’s commitment to solidarity and social
responsibility extends to all its broadcasters in Latin
America. Prisa Radio Chile, through Radioactiva
and Radio ADN, participated actively in the annual
Telethon, a charity marathon event to help children
with physical disabilities.
Our stations in Colombia ran a range of projects
and activities such as a fundraising campaign for
the Intensive Care Unit and Pediatric Cardiology
Recovery Clinic in Bogota.
Meanwhile Prisa Radio Mexico, through the La Ke
Buena con Causa initiative, held “La Fiesta de la
Radio”, a massive event which donated the proceeds