SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
66
has set itself the challenge of continuing to promote
mobilization and social awareness in the
various countries where it operates, by supporting
third-party initiatives and creating initiatives
of its own. One example is the high-profile campaign
Sin Respeto No Hay Juego (No Respect, No
Game), launched in early 2017 in collaboration with
UNESCO to combat discrimination, racism and vio-
lence in football.
The campaign, which was presented to the media
in January, was rolled out in schools and among
children’s football clubs in Spain in March, in the
form of awareness talks. More than 3,000 children
have participated in the No Respect, No Game
talks, and these are set to continue throughout
2018. Additionally, as part of the campaign, this
year will see the first report analyzing incidents
of racist, homophobic, sexist and violent beha-
vior among fans football on social media during
matches.
In 2018, we will expand the campaign to PRISA
Radio stations in Latin America, where we are already
working with UNESCO on the drafting of a
new report “Color, what color?”, which is adapted
to the reality of football in Latin America.
SANTILLANA
In 2018, Santillana will continue to work on improving
all those projects currently underway, and,
furthermore, will incorporate new content and services
that respond to the educational needs of
schools.
Improving comprehensive student assessment
tools and English-language learning are among the
company’s priorities. Another vital area is the development
of new skills and competencies in the
area of collaborative learning in real environments
– crucial for today’s learners.
We will spend greater energy on analyzing educational
trends as well as any learning outcomes
from such trends. And we will share our findings
with the different areas of the organization and incorporate
them into our projects.
We will also forge new alliances with external partners
through the implementation of high-impact edu-
cational initiatives that will be of enormous value to
schools.
MEDIA CAPITAL
Our Portuguese company, leader in commercial
television and radio, continues to explore new
sources of revenue such as events, as well as the
entry of TVI into new platforms that will enable
it to offer more interactive content and develop
new forms of brand loyalty. Media Capital will also
remain committed to meeting the ongoing challenge
of improving efficiency and profitability in
the area of audiovisual production, maintaining
the leadership of Radio Comercial, and consolidating
other radio formats. The company is also
committed to the digital world and increasing its
presence at major music events in a bid to meet
growth goals. Continuous innovation and the production
of content for different platforms, interbrated
one of its most exciting and international
galas ever in Madrid before a 14,000-strong audience.
Meanwhile, Tony Aguilar’s LOS40 Global
Show aired simultaneously in Spain and La-
tin America, and was honored with a mention as
Best Radio Show 2017 by the prestigious music
magazine Billboard. Also in 2017, LOS40 World
Dance launched the first edition of the WDM Radio
Awards, the most important global event for
electronic music in the region, which brought together
hundreds of thousands of people at the
Azteca Stadium in Mexico.
PRISA’s spoken-word stations continue to set the
gold standard in all countries where the Group ope-
rates. Its commitment to quality news, information
and entertainment, to creating new formats geared
towards the younger generation, and to greater
engagement and interaction with users, beyond
the airwaves via audiovisual and digital media formats
that add value for the consumer, consolidate
our lead, and enable us to position our brands at
the forefront of the radio market. Of course, one of
the hallmarks of PRISA Radio is its news coverage
of major events. 2017 has been marked by election
coverage in several countries where PRISA
Radio operates, such as Chile and Argentina. In
2018 we will seek to continue setting the standard
for news coverage of elections in Mexico, Colombia
and Costa Rica, and for our coverage of one of
the biggest sporting events of the year: the World
Cup in Russia.
Our commitment to a wide range of social causes
continues to be as strong as ever. PRISA Radio