2. PRISA, A
GLOBAL GROUP
PRISA is the world’s leading Spanish and Portuguese-language media group in the creation and
distribution of content in the fields of culture, education, news and information, and entertainment.
Present in 23 countries, PRISA reaches more than 60 million people through its
global brands El País, LOS40, Santillana, W Radio and As.
As market leader in press, TV, both spoken-word and music radio, and education,
it is one of the Spanish-speaking world’s largest media groups thanks
to its high-quality content and its eagerness to embrace the digital economy
through the connectivity and innovation of its products and services. Its presence
in Brazil and Portugal, and among the growing Hispanic community in
the US, opens up a global market of 700 million people. With 134 million unique
browsers* worldwide, PRISA is at the forefront of communications companies,
and has a solid strategy of content creation and distribution, offering products
and services adapted to users’ changing consumer habits through a wide range
of formats, channels and platforms.
* (Source: Adobe Omniture + Netscape, 2017)
Argentina, Bolivia, Brazil, Chile, Colombia,
Costa Rica, Ecuador, El Salvador, Spain, US,
Guatemala, Honduras, Mexico, Nicaragua, Panama,
Paraguay, Peru, Portugal, Puerto Rico, UK,
Dominican Republic, Uruguay and Venezuela