1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 21
Santillana francés once again reported excellent
results in Spain, seeing growth in all market segments.
It remains the absolute leader in primary,
secondary education and among adult learners.
PROMOTING READING
2017 has been the year of consolidation for the Loqueleo
imprint. Since its launch in October 2015, it
has been rolled out in different countries to reach
the current total of 19 in Latin America and Spain.
In addition, it has launched in regional languages
in Spain, with imprints in Galician (Oqueleo) and
Valencian (Jollibre Voramar).
Meanwhile, this year also saw the return of Santillana
to children’s and young adult trade books
in the area of literature, with releases like the film
spin-off The Little Vampire; the hardback collection
of Natacha, by Luis Pescetti; and the augmented
reality title ¿Amigos?, among others.
In 2018, the publishing house will continue to
strengthen its commercial line with new global and
local book launches. In addition, the reading comprehension
platform Loqueleo will be rolled out in
Argentina, Colombia, Mexico and Uruguay, among
other countries. This platform enables teachers to
help students to measure and improve their reading
skills through interactive activities related to
selected books.
The Norma catalog of children’s literature has opened
up new markets in the US, Uruguay, Chile and
Bolivia, and its prestigious Norma Prize for Children’s
Literature was awarded to Argentine writer
Ezequiel Dellutri.
The year 2018 will also see the celebration of two
important anniversaries for the imprint: the 20th
birthday of Zona libre, a renowned collection aimed
at young adult readers throughout Latin America,
and the 20th anniversary of one of the most
widely read titles from the publisher’s catalog, Los
ojos del perro siberiano (The eyes of the Siberian
dog), by Antonio Santa Ana.
In addition, some of the most important collections
(Buenas noches, Torre de papel, Zona libre and
Cara Cruz) will undergo a thorough redesign and
relaunch, enabling the publisher to further expand
its great catalog of titles.
Presentation of “Oqueleo”, a new Galician-language children’s literature project from
the Santillana imprint Ediciones Obradoiro.