SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
36
DIGITAL FIGURES
Unique browsers
| in thousands |
2017 2016
Browsers 133,700 114,831
Spain 62,783 52,459
Latam 56,431 49,892
USA 6,016 4,972
Other countries 8,469 7,508
Source of traffic
| distribution by origin in % |
2017 2016
Figure Contribution Figure Contribution
Direct traffic 154,749,131 38 % 147,067,509 39 %
Search engines 126,717,864 31 % 113,271,041 30 %
Social networks 102,609,474 25 % 92,192,142 24 %
Others 26,022,649 6 % 25,467,768 7 %
TOTAL 410,099,118 377,998,460
Source: Omniture
Source: Omniture