108 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
SANTILLANA
Since its creation six decades ago, Santillana has
been providing educational content and quality services
that facilitate and improve learning outcomes
in Spain and Latin America. In a world where social
changes demand ever new commitments from
companies, Santillana has become an active part
of schools, families, and society at large.
The company acts responsibly by encouraging
ongoing reflection and debate on education, and
is particularly committed to fostering reading as
a tool for social improvement. Indeed, reading is
seen as key to enhancing the imagination and creativity
of children and young people, as we rise to
the challenge of building fairer, freer and more equitable
societies
In 2017, Santillana promoted a wide range of initiatives
aimed at promoting reading as a tool for
social improvement. Once again, the company
actively participated in the government program
Bolivia Lee (Bolivia Reads) with new donations of
books to the Bolivian Ministry of Education. The
aim of the initiative is the creation of libraries and
literacy centers in rural and peri-urban areas of
the country. Having now run for six seasons, the
“Bolivia Lee” campaign has to date received more
than 50,000 books from Santillana.
In Mexico, Santillana, through its imprint Loquelo,
has donated 2,000 books to the startup AllWith-
Books to create a library in Campeche and encourage
reading. Meanwhile, Santillana Argentina
has donated books and developed special school
materials for sick children undergoing prolonged
hospital stays.
Fostering knowledge and reflection on the learning
process is another of Santillana’s objectives. During
2017, Santillana supported a range of training
initiatives aimed at management teams, teachers
and families in order to address the challenges of
education today.
Santillana Spain held the second edition of the
awards Educatividad, aimed exclusively at the
community of teachers using Santillana material.
These awards, once again, paid tribute to ideas
that promote educational innovation and research
in the classroom with new techniques and teaching
methods.
Santillana in partnership with the Atresmedia and
Samsung Foundations, organized the 5th edition
of the event ¡Grandes Profes! (Great Teachers!),
which brought together 1,700 education professionals.
This edition featured prominent professionals
from academia, and leading figures from
the worlds of film and art, who shared their knowledge
with teachers in an effort to motivate them
in their daily lives and recognize their work in the
classroom.
Publishing house Moderna collaborated on a number
of public seminars that fostered debate on key
5th edition of the event “Grandes Profes!”