1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 29
In 2017, PRISA Radio redoubled its efforts to position
its products as leaders in the digital media
ecosystem, seeking to lead the development of
online audio in all its markets. The company’s stations
already broadcast more than 52 million hours
of live listening via digital media every month,
boast more than 16 million monthly audio-on-demand
downloads, and have surpassed 39 million
unique browsers for their stable of web and mobile
products. PRISA Radio also has a solid 58-million
strong fan base across the different social
networks.
2017 was a busy year in terms of development and
launch of digital products, following three trends:
increased on-demand listening, the public’s preference
for mobile devices, and multi-channel distribution
of content.
In response to the tendency of users to listen to
audio wherever and whenever they want, on-demand
content was expanded by the music radio
stations, and usability for computers and mobiles
was significantly improved. This initiative was accompanied
by the implementation of a single measurement
and monetization platform. Also, thanks
to the support of the Google Innovation Fund, new
features were implemented to facilitate the discovery
and recommendation of audio content at Cadena
SER (HERTZ Project).
To facilitate the use of mobile devices, which account
for between 60 % and 80 % of total traffic,
article pages on the major radio sites were redesigned,
and are now responsively adapted to the
form factor of any device, be they desktop computers,
tablets or mobiles.
MUSIC AT PRISA RADIO
In 2017, our music stations in Spain were once
again audience leaders.
LOS40 continues to set the gold standard for music
radio in Spain. Testament to this was the show
of support from both audiences as well as the
major national and international music stars who
every day drop into our studios.
LOS40 Music Awards held one of its most exciting
and international galas ever at Madrid’s Wi-
Zink Center. U2, Ed Sheeran, Luis Fonsi, Alejandro
Sanz and Penelope Cruz, among others, were
cheered on by a 14,000-strong crowd and many
more fans listening in 15 countries, confirming the
event’s reputation as the most important awards in
the Spanish-speaking world.
Cadena DIAL, PRISA Radio’s leading Spanish-language
music station, continues to win over new
listeners. What’s more, this season welcomed the
journalist and humorist Manel Fuentes at the helm
of its breakfast show, Atrévate.
Manel Fuentes, presenter of Atrévete.