1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 27
Meanwhile, the company has continued to manage
the magazines available alongside Saturday’s El
País: Icon, S Moda, BuenaVida, Tentaciones, Retina
and Shopping. These brands have increased their
advertising market share during 2017 to reach 11.5
million euros in turnover. November 2017 saw the
launch of the magazine Retina, effectively the third
leg of a PRISA Noticias 360º project on digital transformation.
The magazines also increased their digital
audience by 12 % to 10.5 million unique users
(Omniture).
Especially noteworthy is the performance of
elmotor.com, launched in 2016, and transversal to
all PRISA Noticias brands. It increased its audience
by 119 %, putting it among the Top 5 automotive
websites in Spain (Omniture / Comscore).
MERISTATION
2017 was a decisive year for MeriStation in its quest
to lead the gaming industry. Since June, it has formed
part of the vertical AS.com and, once it has
met SEO costs deriving from the change of URL, it
will incorporate the same technology platform used
by other Group titles. The newsdesk has been completely
transformed to meet the challenges of this
exciting new phase which seeks to make MeriStation
the true hub for all games-related technology,
the go-to site for anything a player might need: all
the latest news, tips and hacks, entertainment and
an unbeatable community.
PRISA RADIO
PRISA Radio is the world’s largest Spanish-language
radio group with 22,454,000 listeners and
more than 1,250 stations, either directly owned or
associates, spread out over Mexico, Spain, United
States, Colombia, Costa Rica, Panama, Argentina
and Chile, and through franchises in Guatemala,
Ecuador, Paraguay and the Dominican Republic.
PRISA Radio has a well-established business
model in its various radio formats, and is committed
to the expansion of radio and music in Latin
America, and to innovation in the audio industry,
specifically audio on-demand. This model has positioned
PRISA Radio as a world leader for Spanish-
language radio.
For yet another year running, PRISA Radio’s
spoken-word stations demonstrated their continued
commitment to news and information, and
sports and entertainment, through a powerful network
of stations, websites, mobile applications
and its podcast platform.
In Spain, PRISA Radio closed 2017 with 9,973,000
listeners (EGM). Cadena SER, with 4,317,000 listeners,
is the absolute leader in the spoken-word
segment. LOS40, with 2,862,000 listeners, has
been the No. 1 radio entertainment brand in Spain
for more than five decades and is present in ten
Latin American countries.
The Cadena SER team.