78 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
As the world’s leading educational and publishing
group in Spanish and Portuguese, PRISA, through
the publishing brands Santillana and Moderna, believes
that education is a vital tool for the development
of the societies in which we operate. As
well as our commitment to quality, innovation and
service, we have contributed over the decades to
improving educational practice, and we have facilitated
and fostered public debate on the future
of the education and learning systems throughout
Ibero-America.
All too aware of the influence that our content
might have on children, teenagers and adults, PRISA
has set itself certain criteria governing integrity,
quality and adaptation of content. PRISA is
also deeply committed to promoting Spanish language
and culture worldwide. We have shown that
raising awareness of social and environmental
issues can go hand-in-hand with entertainment,
through programs that educate and inform, while
also providing entertainment at the same time.
Santillana makes its textbook and general book
content accessible, with versions in Braille and
larger font sizes for people with impaired vision.
For public schools in some countries, the company
also produces CDs with audio descriptions of images
as an additional aid for students with these
difficulties. We take the utmost care when mentioning
or suggesting web pages within our content. All
suggested pages in our books, whether in print or
digital format, are carefully analyzed by the editors.
For print books we include the date the page was
last accessed. We urge teachers and parents to visit
these pages before suggesting them to students, in
case there has been an unforeseen or undesirable
change. In the case of digital content, publishers
constantly monitor the links.
As an extension of our educational products, we
seek to improve how issues are addressed through
seminars, events and workshops. For example, in
Brazil we run workshops for journalists from the
main media with educational experts in order to
improve their understanding of the world of education
and thereby ensure proper news coverage in
the media. We also publish free technical manuals
on trends in the different areas of education to increase
the dissemination and revitalization of the
educational community in the different societies
where we are present.
All our media outlets are signed up to a Code
for self-regulation of televisual content for children.
The group also adheres to an Agreement
on self-regulation of television advertising. Meanwhile,
our music stations avoid subjects that might
prove offensive to listeners or be discriminatory,
particularly during timeslots when children might
be listening.