1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 105
a profession that does not yet exist. The rapid evolution
of technology constantly creates new occupations
- meaning that today’s adolescents are
being asked to step into uncharted territory.
The young attendees were able to avail of more
than 70 short talks given by leading professionals
– face-to-face meetings where they shared
their experiences with the students. There
were also numerous training workshops to enhance
effective communication skills, leadership,
teamwork, creative thinking and many other
highly useful skills for personal development.
THE UAM-EL PAÍS SCHOOL OF
JOURNALISM
Founded in 1986, the UAM-El País School of Journalism
belongs to a non-profit foundation made
up of the Universidad Autónoma de Madrid (UAM)
and the newspaper El País.
The School’s main initiative is the Masters in Journalism,
which has by now trained 1,200 quality
journalists, who’ve gone on to work at 100 news
media worldwide. 10 % of alumni are from Latin
America, chiefly Mexico.
This post-graduate degree is awarded by the Universidad
Autónoma de Madrid, which is specialized
in quality Spanish-language journalism training.
The course lasts 22 months – 9 of which are
practical training at the School in newsrooms under
the supervision of renowned journalists. Students
subsequently receive a full year of remunerated
work experience at PRISA media outlets.
For the past few years, the School has also opened
its doors to the general public at weekends to offer
workshops on journalism. Many of those who
benefit are working journalists who wish to avail of
ongoing training.
The School of Journalism is a laboratory where we
try out new ways of telling the news using all the
latest technological advances. But perhaps more
important than new tools, is the main mission of
the School: to teach the values of quality journalism
and awaken a passion for the craft. In short,
the same spirit with which the School was first
conceived 32 years ago.
The School of Journalism has been a pioneer in
new digital narratives, and the master’s degree is
at the forefront in the use of new digital tools. Students
are currently exploring the journalistic uses
of social media and are experimenting with video
in 360 degrees. But, above all, the School’s overarching
mission is the transmission of the values
of quality journalism, while never losing sight of
the spirit with which it was born: to be a school of
journalistic content.
EL PAÍS DE LOS ESTUDIANTES
«El País de los Estudiantes» is a widely acclaimed,
pioneering, school newspaper project aimed at
teachers and students alike, with a focus on those
students in the1st and 2nd years of ESO, Bachillerato,
and Vocational Training. With both recreational
and educational value, it promotes multidisciplinary
learning, teamwork and the personal
development of each student.
Taking full advantage of the benefits of new technologies
for teaching and learning, the program
asks students to design their own newspaper, both
in print and in digital formats. This learning tool
helps students to develop a range of skills, such
as critical thinking, writing, analysis and structure,
and creativity, all in a natural way.
This year’s 16th edition enjoyed the participation of
more than 3,000 teams, 3,170 teachers and 1,644
schools. There were three new awards: Best Video
Blog, the Endesa ‘Te Inspira’ Technology and
Innovation Award, and the Endesa Best Cultural
Criticism Award.
16 years of journalism in the classroom.