SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
24
AS
As celebrated its 50th birthday in 2017 with a
gala presided over by Their Majesties the King and
Queen and during which the As Sports Awards
were given out to the most outstanding sports
men and women, including Rafael Nadal, Mireia
Belmonte and Sebastian Coe. Throughout the
whole year, there were several successful events
revolving around sports, most notably the historic
reunion of Spanish Olympic medalists held in July
at the Montjuïc stadium and coinciding with the
25th anniversary of the Barcelona 1992 Olympic
Games.
As audience figures were also outstanding in 2017.
As in Spain reached 10.9 million unique users (according
to ComScore PC and access from mobile
coverage of some of the year’s key events, such
as the terror attacks in Catalonia and the Catalan
independence movement.
Video content is now consolidated as one of El
País’s chief strategic formats. The average monthly
video views increased by 212 % over the previous
year thanks to the creation of new content,
live broadcasts on Facebook, the development
of a Youtube channel and an increased presence
on Periscope. Video audiences have grown continuously
over the months to beat all records. Two
years ago, the number of video starts was 2.5 million,
and in October 2017 the number of starts had
surged to 140 million.
will be continued in 2018, with events in Brussels
and London.
During 2017, the subscriber-exclusive program,
El País +, has continued to offer a range of the very
best, free cultural activities, as added value for
subscribers. And, with the aim of viralizing audiovisual
content, El País + musical performances can
also be followed via Facebook Live.
PRISA Noticias enjoyed robust performance in
2017, with record audiences. The El País web
site posted an average monthly audience figure
of 18.35 million unique users in Spain (ComScore
PC + Mobile), a 33 % increase over the figure for
2016. Traffic from Latin America accounted for an
average of 23 %, monthly, of the total for 2017. It
should be noted that the Brazilian edition of El País
has seen an increase of 34 %. Access through mobile
devices was also up: in 2013 the percentage
readers who used a mobile device to access the
newspaper’s website was 27 % of the total – compared
to 64 % in 2017.
Throughout 2017, we continued with our commitment
to the distribution of our content through
social networks, where we have a community
of over 20 million followers on all major platforms
(Facebook, Twitter, Instagram and Youtube). El
País goes wherever its users are and we are attentive
to the interest generated by the various
video formats among users on social networks.
Video has become increasingly important in
Leading Spanish and international figures from the worlds of culture, business and politics debate 40 years
of democracy in Spain.