1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 71
USERS
Readers, listeners, teaching community,
students, etc.
Websites, newsletters, social networks, interviews,
contests, surveys, readers’ editor, mailboxes,
customer service, education portals, promotional
materia, etc.
Customers, advertisers, advertising agencies,
education sector
Sales network, websites, telephone, newsletters,
promotional material, meetings with advertisers
and agencies, etc.
OPINION LEADERS
Press releases, websites, e-mail, telephone,
interviews, meetings, social networks, etc.
REGULATORS, ADMINISTRATION
AND AUTHORITIES
CNMV website, important facts, websites,
institutional relations, tenders, events, etc.
Newsleters, intranet, blog, internal
communications, trade union committees,
complaints channel, suggestions mailbox,
meetings on results, etc.
SHAREHOLDERS
AND INVESTORS
Reference shareholders,
institutional investors,
minority shareholders
Shareholder meetings, National Securities
Market Commission (CNMV), Corporate
website, Investor Relations Department and
Shareholder Services Office (meetings with
shareholders and investors, conference calls
on results, other communication channels,
electronic mailboxes and phone).
SUPPLIERS
Corporate website, telephone, direct
contact, conferences, meetings,
e-mail, etc.
EMPLOYEES
DIALOGUE AND COMMUNICATION
WITH STAKEHOLDERS
SOCIETY
General public, NGOs,
associations, cultural and
educational institutions
Collaboration agreements, debate
forums, fairs and events, etc.