92 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
a common, global platform that gives our professionals
all the information they need concerning
the company. This is a meeting point for all our
professionals and it offers them access to tools
for knowledge, training and innovation. The platform
is also endowed with a range of products that
enable direct communication, such as the weekly
tweet, which allows us to share news on issues
related to transformation and innovation, plus an
external blog on digital trends, and which brings
together all the best Group content and initiatives.
The company also has a Communications Committee,
which is the body established to support, coordinate
and evaluate the strategies, procedures and
operational needs of the business units in the area
of communications and corporate identity – thereby
ensuring the achievement of Company goals in this
area and the integrated processing of all messages.
Chaired by CEO, it is made up of all of the Group’s
Directors of Communications, the director of relations
with analysts and investors, the head of sales
and marketing, and the Director of Human Resources,
who together work to strengthen internal communications.
On occasions, they are also joined by
both internal and external experts from different areas,
as the Committee sees fit.
Alongside the work of the communications and
marketing departments of the business units, we
have redoubled our attention to the management
of the Group’s brands, to ensure that these are true
guarantors of credibility and quality for our stakeholders,
as well as factors that enhance differentiation
and loyalty. All this without losing sight of
the vital need to cultivate engagement with and a
feeling of motivation for our brands among all PRISA
professionals.
RESPONSIBLE MANAGEMENT
OF OUR SUPPLIERS
OBJECTIVES AND POLICIES
The chief goal of PRISA’s Procurement Policy is
to build up a solid base of suppliers and collaborators,
thereby enabling all our companies to acquire
goods and services under the strict criteria of
efficiency, cost, coverage and technical and productive
capacity. Moreover, PRISA also evaluates
and ensures the supplier’s integrity and its respect
for basic human rights, and the environment. The
Corporate Procurement Department coordinates
all relations between Group companies and their
suppliers, governed at all times by principles of
objectivity, transparency and non-discrimination,
in keeping with PRISA’s Code of Ethics and under
the following criteria:
• Any information supplied will be identical for
all suppliers, ensuring that no single supplier
enjoys any initial advantage, thus fostering legitimate
competition.
• Potential suppliers will not be invited to parti-
• The results of the adjudication and certification
process, including a summary of the criteria
employed, will be communicated to the
supplier in writing. Initiatives for constant improvement
are in place, which boost quality to
REST OF
BUSSINESS UNITS
SANTILLANA
cipate in the adjudication process.
the benefit of both parties.
Distribution of suppliers by
business unit in 2017
PRISA VIDEO
PRISA NOTICIAS
PRISA RADIO
MEDIA CAPITAL
54 %
27 %
11 %
0.4 %
1 %
6 %