1 | Year in review 2 | PRISA, a global group 3 | Commitments and future challenges 4 | Sustainability at PRISA 5 | Appendix
PRISA | 25
devices). During 2017, As continues to lead among
sports media in Latin America thanks to its local
editions in Colombia, Mexico and Chile, and three
new editions in Argentina, Peru, and Venezuela.
Latin America now accounts for 45 % of the total
audience. Another noteworthy fact is that 79 %
of As users access content from a mobile device.
As TV has experienced steady growth in 2017 with
more than 20 million video views per month – an
interannual increase of 13 % in video views, according
to data from Omniture.
August 2017 saw yet another milestone for As
when the sports paper signed an agreement with
the Qatari media group Dar Al Sharq for the launch
of As Arabia in 2018, which will meet the growing
demand for sport news and content among the
Arabic-speaking public.
Also noteworthy was the full integration into As
of Meristation.com, the top video games portal
in Spain and Latin America. Since June, the more
than 4 million monthly unique browsers of MeriStation
have helped expand the range of audiences
and content of As.
Finally, Google and As have collaborated on an innovation
project within the framework of the Google
Digital News Initiative and which has allowed
journalists easier and more intuitive access to media
data. During 2017 there has also been a significant
increase in AMP format news for Google and
those using the format Facebook Instant Articles.
Cinco Días
As Spain’s veteran business and finance daily prepares
to celebrate its 40th anniversary, the newspaper
has undergone, in 2017, the most comprehensive
overhaul in its history. Starting last April,
the paper has thoroughly revamped its digital
edition, which has been incorporated into El País
Economía. The print edition has also been transformed,
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with the aim of consolidating its strengths
and revalidating Cinco Días as the newspaper of
record for companies, investors, savers and professionals.
Across the board, there has been a
design overhaul and it has been adapted for use
across all devices and for readers who increasingly
consume content on mobile devices.
In October, the online edition of Cinco Días reached
a record audience of 4.62 million unique users, representing
growth of 77 % over the same period
last year, according to ComScore (PC + Mobile).
As it enters this new era, Cinco Días has shifted the
focus to the sections Companies, Markets and My
Signing of agreement with Qatari media group Dar Al Sharq.
Iñigo de la Serna, Minister of Public Works,
at the Cinco Días Forum.