SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
28
Caracol Radio, with 1,859,000 listeners, remains
the leading station for news, sports and entertainment
in Colombia and is one of the most prestigious
broadcasters in Latin America. Alongside
W Radio, the station is one of the pillars of PRISA
Radio. Together, Grupo Caracol’s stations reach
7,436,000 listeners.
In Chile, PRISA Radio is undisputed radio market
leader with 2,349,000 listeners. Of the ten radio
formats formats to be broadcast, six are among
the top-ten ranking for audiences, noteworthy
among them the spoken-word radio station ADN
Radio Chile, and Radio Corazón, which remains
the most popular radio station in the country
In the Mexican market, PRISA Radio operates
through Radiópolis, co-owned 50/50 with Televisa,
and to which PRISA Radio brings its extensive experience
in the radio business. Radiópolis, through
its 75 stations and affiliates, distributes six lines of
spoken-word and music programming, reaching
1,653,000 listeners.
In Argentina, PRISA Radio reached 706,000 listeners
in 2017. Radio Continental continues to
go from strength to strength on the Argentinean
spoken-word radio scene.
In the U.S., PRISA Radio, with an audience of
148,000 listeners, operates two radio stations that
broadcast in Spanish, one for the Los Angeles and
southern California region, an area which encompasses
more than 30 % of the U.S. Hispanic population,
and another broadcasting in Miami, where
we are No. 1 in the Hispanic spoken-word radio sector.
In Costa Rica, PRISA Radio operates three radio
formats through a company co-owned 50 % by
the group and Grupo La Nación. Its three music
Penelope Cruz gives U2 their LOS40 Music Award.
radio broadcasters – Bésame, LOS40 and Q ‘Teja
– reach 189,000 listeners daily.