104 SOCIAL RESPONSABILITY
AND SUSTAINABILITY
REPORT
2018
the Sustainable Development Goals of the Global
Compact. Meanwhile, El País received the King of
Spain Prize for Journalism in the category of Digital
Journalism for its report 40 años del 20-N: La transformación
de un país (40 years after November 20:
The transformation of a country). This featured more
than 50 previously unpublished texts and photos,
plus videos, which explored four crucial decades for
the construction and transformation of Spain on its
path to freedom, progress and modernity.
PRISA Noticias once again lent its support to the
World Wildlife Foundation (WWF) in promoting the
climate-change awareness campaign Earth Hour.
El País, Cinco Días, and AS all gave widespread
coverage to the largest global movement in defense
of the environment.
To mark World Cancer Day, El País threw its weight
behind the fight against this disease. Over the
course of a week, readers were encouraged to buy
a solidarity bracelet alongside their copy of the
newspaper, with the proceeds going to the Spanish
Association Against Cancer (AECC).
El País organized several journalism workshops,
throughout 2017, at hospitals in the Madrid region,
and at schools and foundations in Mexico. In addition
to promoting the reading of news among young
people, these workshops also injected some welcome
fun into their day-to-day lives. There was a
positive response from participating organizations
such as Madrid’s Doce de Octubre Hospital, the
Ramon y Cajal Hospital and La Paz Hospital, as well
as the Guadalajara International Book Fair. Another
journalism workshop was held on the premises of
El País for persons with autism, in collaboration with
the organization Plena Inclusión (Full Inclusion).
Throughout 2017, Cinco Días maintained its commitment
to publishing content on the greatest
challenges in the area of corporate social responsibility:
philanthropy, gender discrimination, the
fight against poverty, human rights, protection of
culture and science, respect for diversity, and environmental
protection, among others.
Cinco Días also published, every month, the supplements
Entorno, on the environment from a business
perspective, and Ciencia y Salud (Science
and Health), which supports the efforts of the scientific
and medical community towards building a
better world. As in previous years, there was also a
special supplement on CSR.
The newspaper also continued to publish its weekly
section on Good Governance; the Perspectivas
(Outlook) section, a daily look at social and environmental
issues; and Fortuna, which has a particular
focus on on women in business and the
professional world.
EL PAÍS WITH YOUR FUTURE
El País, in collaboration with the Santillana Foundation,
held for the third consecutive year El País
con tu futuro (El País with your Future) at Madrid’s
Kinepolis cinema complex. This is motivational career
guidance event at which experts from a wide
range of fields help young people choose their academic
and professional path.
The challenge facing the hundreds of young people
attending this latest edition was how to choose
The El País con tu Futuro third edition.